CRM Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Specialist based in Brazil.

We are looking for a CRM Specialist to manage and optimize customer engagement campaigns across multiple communication channels in a fast-paced digital environment. In this role, you will combine technical expertise with strategic thinking to execute personalized CRM initiatives, automate customer journeys, and analyze campaign performance. Working alongside cross-functional teams and client stakeholders, you will help transform customer data into impactful marketing experiences. This position offers the opportunity to work with leading CRM technologies, contribute to data-driven decision-making, and continuously improve customer lifecycle strategies. If you enjoy blending marketing automation, analytics, and technology to deliver measurable business results, this is an excellent opportunity to grow your career.

• Manage and operate CRM campaigns using the Insider platform across Email, SMS, WhatsApp, Push Notifications, and other supported communication channels.
• Develop, maintain, and optimize automated customer journeys, lifecycle campaigns, communication flows, and CRM automations.
• Create and update responsive HTML email templates, ensuring quality, compatibility, and personalization through dynamic variables.
• Build, manage, and maintain customer segments, contact lists, and targeting strategies based on available data.
• Schedule and execute one-time and recurring CRM campaigns while ensuring accuracy and timely delivery.
• Monitor campaign performance by analyzing operational and business KPIs, including delivery, open rates, click-through rates, conversions, and revenue impact.
• Generate insights from campaign results and recommend optimizations to improve customer engagement and marketing effectiveness.
• Collaborate with CRM leadership, multidisciplinary teams, and client stakeholders to define priorities, communication strategies, and technical implementations.
• Support continuous improvements in CRM operations, reporting processes, and campaign execution.

Requirements:

• Proven experience operating the Insider CRM platform.
• Strong proficiency in HTML for responsive email development.
• Knowledge of Google Analytics and the Google Workspace tools, including Sheets, Docs, and Presentations.
• Experience analyzing CRM campaign performance using both operational and commercial KPIs.
• Hands-on experience managing inbound marketing campaigns and automated communication flows across Email, SMS, Push Notifications, and WhatsApp.
• Ability to work independently while collaborating effectively within multidisciplinary teams.
• Basic knowledge of at least one programming language.
• Strong analytical thinking, attention to detail, organization, and problem-solving skills.
• Excellent communication skills and the ability to interact with internal teams and external stakeholders.
• Advanced or fluent English is considered a strong advantage.
• CRM platform certifications are desirable.

Benefits:

• Full-time remote employment with flexible working hours.
• Flexible meal and food allowance card.
• Comprehensive health insurance.
• Dental insurance.
• Home office allowance regardless of remote or hybrid work model.
• Monthly childcare assistance for eligible employees with young children.
• Access to fitness and wellness platforms.
• Paid birthday day off.
• Extended parental leave, including 180 days for the gestational parent and 30 days for the non-gestational parent.
• Additional parental support benefits for caregivers of children with disabilities or neurodiversity.
• Physical, emotional, legal, financial, and social assistance programs.
• Renewable energy discount program to reduce electricity costs.
• Complimentary SESC membership for access to leisure, culture, education, sports, and wellness activities.
• Educational partnerships and continuous learning opportunities.
• Career development support through dedicated talent development programs.
• Inclusive employee communities that encourage networking, collaboration, and professional growth.