Job Description
About Mighty:
We’re redesigning the recovery process after an accident to ensure injured people get the legal, financial, mental health, and medical support they need to get back on their feet. As a consumer-centric tech startup, we’re doing it all in a way that challenges the bad behavior that exists in the traditional personal injury industry.
Our team at Mighty is full of talented individuals from top technology startups, insurance, law, and health tech companies who are eager to fix a broken system. We’re transparent and honest in our communication, we’re obsessed with building the best service for our customers, and we aren’t afraid to let our quirkiness and nerdiness shine through.
We’ve come a long way since launching but we’re just getting started - and we need your help to continue making access to holistic support after an accident more transparent, more accessible, and more just.
The Role:
We’re looking for a freelance customer acquisition expert to embed into our team and drive our test-and-learn agenda. The focus will be on identifying and testing new direct to consumer channels and segments. You’ll work with a team of analytics engineers, designers, web developers, product managers, and salespeople to unlock new opportunities for growth.
Your Mandate:
- Partner with a cross-functional Mighty team to refine existing hypotheses and develop new ones for new channels and consumer segments.
- Define experiments, including budget and timeline, key metrics, and milestones.
- Execute paid media campaigns by directly managing campaigns across paid channels including Facebook, Instagram, Youtube, paid search, and others.
- Guide messaging copy and design, working with Mighty’s designers and web developers as needed.
- Advise the Mighty leadership team on strategic decisions and priorities around customer acquisition.
Your Experience:
Must have growth experience in:
- Consumer tech and services
- Paid media channels
- Early stage businesses
Should have familiarity with and ability to contribute to:
- Understanding and mapping the full customer journey
- Unpaid channel strategy
Date Posted
11/02/2022
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