Customer Communications Engagement Manager- 75% Remote

External Description

This position will be responsible for the development and implementation of the organization's marketing campaigns to help attract new business and increase company recognition by using online and offline media channels effectively. This position will collaborate with internal partners, such as Product Marketing Managers, Account Managers, VitalSight team members and Quality/Regulatory team members to assure accuracy of messaging and claims and to develop standard work as necessary. You will also work with external partners/agencies (PR, consumer/healthcare marketing, digital marketing) to assist, shape and execute the campaigns to, ultimately, drive customer engagement. The goal is to deliver effective marketing programs that will enhance our brand reputation, foster HCP recommendations, and drive conversion.

RESPONSIBILITIES:

• Develop, lead and implement an overall content strategy that drives business success for our digital app OMRON connect and evaluate the efficacy of the strategies employed by using metrics
• Produce high-quality content for marketing materials and marketing communications in support of company product lines
• Facilitate ongoing planning of content for assignments and manage day-to-day creation of messaging with emphasis on storytelling
• Manage department's internal video production, editing, equipment, voiceover talent as well as creating standard work for internal/external videos
• Collaborate with product management to explore appropriate channels and messaging that builds an audience
• Consult with colleagues on messaging funnel and appropriate targeting of messages
• Liaise with external vendors to execute promotional events and campaigns for our product and service lines
• Create, coordinate and develop marketing campaigns that deliver on end business goals and reach key performance indicators
• Support other lines of business in securing/managing necessary marketing assets, including key brand assets, stock imagery, product imagery, etc.
• Ensure all marketing content is consistent and on brand with global branding guidelines
• Produce standard work for processes used cross-functionally and intradepartmentally
• Work with cross-functional partners to manage and deliver on key project elements related to campaigns to assure that project deadlines are met
• Organize and participate in trade shows, including general planning, conceptual/strategic development, hotel planning, exhibit company management, etc.
• Other duties, as assigned

EDUCATION, EXPERIENCE AND CERTIFICATIONS:

Education: Bachelor's degree (B.A.) from a four-year college or university in marketing, communications or related field.

Experience:

• 8-10 years of experience in marketing role, with emphasis on content development and messaging
• Experience in working with outside marketing agencies
• Experience in trade show coordination
• Preferred experience with consumer packaged goods; healthcare related products

KNOWLEDGE, SKILLS AND ABILITIES - The responsibilities listed below are representative, but not all inclusive of the knowledge, skill, and/or ability necessary to satisfactorily and successfully perform the essential duties of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Technical Abilities:

• Experience with common marketing communications software packages and strong computer skills including MS Office Suite (Word, Excel, Outlook). Proficient with Creative Suite (Adobe Photoshop, InDesign Illustrator) a plus
• Smartsheet experience preferred
• Demonstrated/Proficient writing and oral communications skills; writing samples required
• Able to learn and adapt to new software based systems

Behavioral Profile:

• Proven ability to work collaboratively with colleagues in a results-driven, team oriented environment.
• Demonstrates leadership skills; to bring out the best thinking and attitudes
• Ability to effectively present information in various group sizes to customers, clients, and other employees of the organization
• Capable of leading a project from start to finish
• Ability to develop, manage and implement annual and mid-term strategic plans; must be able to develop plans that easily and clearly communicate to multiple audiences
• Ability to think and act in both short- and long-term timeframes with an entrepreneurial spirit
• Strong skills in the areas of: logical thinking, problem solving, instilling sense of urgency, prioritization within a multi-tasking environment, driving successful results, and creativity
• Must possess proven experience and ability to work in a fast-paced environment, while managing/meeting multiple projects and deadlines; good time-management skills
• Above average communication skills (e.g., listening, clarity, professionalism, collaboration, etc.), critical thinking and analytical skills required, plus demonstrated skills to handle a variety of assignments simultaneously

QUALIFICATION REQUIREMENTS - The requirements listed below are representative of the physical and environmental factors the job holder will encounter. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Physical Requirements: While performing the responsibilities of the job, the employee is often required to talk, hear at normal speaking levels, sit and use their hands and fingers to type, handle or feel, including repetitive motions with the wrists, hands and fingers. The employee is occasionally required to stand, walk, and reach with arms and hands, this is a sedentary position involving sitting most of the time. Vision abilities required by this job include close vision for extensive computer use, reading and visual inspections.

Environmental Factors: While performing the duties of this job, the employee is primarily in a general office environment and occasionally in other. The noise level in the work environment is usually quiet to moderate. The position is not substantially exposed to adverse environmental conditions.

Travel Requirements: < 10% (domestic)

Conclusion - This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. But, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Don't meet every single requirement?Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Omron we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.