Data Scientist, Marketing

The Knot Worldwide · Remote

Company

The Knot Worldwide

Location

Remote

Type

Full Time

Job Description

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. Our couples and business partners depend on us. They're all in. So are we.

ABOUT THE ROLE AND OUR TEAM:

The Knot Worldwide is in search of a talented and driven Marketing Data Scientist to join our brand new Marketing Science team. The Knot is making significant investments in Marketing across the board and is looking to bring in top talent who can leverage scientific principles and advanced analytics to solve critical business problems, such as media mix modeling, multi-touch attribution, and customer lifetime value. As a Marketing Data Scientist, you’ll be part of the broader Data organization within The Knot and will spend most of your time building statistical and machine learning models, in addition to designing and analyzing experiments to measure the impact of your work.

RESPONSIBILITIES:

  • Create solutions to drive marketing decision making and automation, including Media Mix and Multi-touch Attribution Models
  • Develop methodologies for measuring marketing performance across different parts of customer journeys and make recommendations for next best marketing actions at the user- or segment-level to drive Lifetime Value
  • Answer strategic marketing questions by analyzing behavioral data
  • Partner with business stakeholders to drive experimentation in practice
  • Communicate, collaborate, and present results to marketing stakeholders within The Knot Worldwide
  • Explore novel ways to look at our data

SUCCESSFUL DATA SCIENTIST CANDIDATES HAVE:

  • Master's Degree or Ph.D. preferred
  • Experience building MMM, MTA, or LTV models
  • Strong knowledge of marketing concepts
  • Proficiency in key statistical and machine learning techniques (predictive modeling, classification, clustering, text analytics, recommender systems, data mining methods, forecasting, and other advanced techniques)
  • Proficiency with R or Python
  • Familiarity with common Linux command line tasks and version control software like git or svn preferable
  • Ability to communicate effectively and influence others
  • Ability to work in a fast paced environment and shift gears quickly

#LI-KS1 #LI-Remote

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!   

WHAT WE LOVE ABOUT YOU:

  • You Dream Big. You iterate and experiment to drive innovation.
  • You Love Our Users. You keep our global community at the center of everything you do.
  • You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
  • You Hustle Every Day. You favor urgency and own your outcomes. 
  • You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

​​TKWW’s approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our “new normal”, TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.)

--

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

US Applicants: If you are a resident of Colorado or New York City, please email [email protected] to request your state-specific job description. In the subject line, please add the specific job title of the role you are applying to. Please also be sure to specify your state of residence.

Apply Now

Date Posted

11/12/2022

Views

6

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