Data Strategy Director (REMOTE)

As the Director of Data Strategy, you have an integral role in Acxiom's growth. Your expertise in consulting, analytical thinking and data science skillsets will help solve complex business challenges for brands and agencies using third party data. You're able to translate business needs into analytic exercises and able to communicate the results into compelling presentations with a goal of advising Acxiom's clients on solutions to address their needs. This role creates great value by delivering high quality, actionable recommendations that are integral to new business growth and retention for Acxiom and our clients.

Work you'll do

• Translate conceptual questions into data-driven analytics, resulting in meaningful quantitative insights and recommendations
• Structure and guide modeling and analytic efforts as the liaison between sales, analytics, product, and the client
• Build compelling narratives that conclude with a set of actionable recommendations - in executive memo, report, or presentation form
• Drive the use of Acxiom's third-party data in digital campaigns, direct mail, and CRM enhancement through consulting with customers and prospects
• Design and develop a series of new standardized cloud-based reports to showcase Acxiom's third-party data and identity offerings compared to a client provided file of known or anonymous users
• Act as a strategic partner for brands and agencies

What you will need

• Strong analytical, problem solving and critical thinking skills
• Experience in marketing driven work such as audience design & segmentation, personalization, optimization and measurement
• Experience in a role that leverages data and identity in both online and offline channels
• A consultative mindset with a strong ability to distill complex solutions into simple value stories
• A client-service mindset with a background in working with internal functions as well as engaging directly with clients. Superior written and verbal communication skills; strong presentation skills with ability to "tell the story"
• An ability to work effectively across functions and levels; comfort collaborating with teammates in a virtual environment.
• Experience in qualitative and quantitative analytics

What will set you apart:

• Energy and passion to drive joint success
• Data and identity resolution experience
• Understanding of the digital ecosystem - DSP/SSP experience
• Agency experience

Required Qualifications

• Bachelor's Degree in marketing, business, communication, or similar; advanced degree preferred

• 10+ years of relevant work experience in client-facing or subject matter expert roles

Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you!

#GD17

Primary Location City/State:
Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our California Consumer Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].