Demand Generation Manager

As the Demand Generation Manager, you will lead the execution and optimization of multi-channel marketing programs designed to generate qualified pipeline and accelerate business growth. Working cross-functionally with commercial and marketing teams, you will ensure campaigns are effectively planned, measured, and continuously improved. Key responsibilities include:

• Executing multi-channel demand generation and account-based marketing (ABM) campaigns across key customer segments
• Partnering with cross-functional teams to develop target account strategies and full-funnel campaign execution plans
• Testing and optimizing new acquisition channels, creative assets, audience targeting, and campaign messaging
• Collaborating with web and product marketing teams to improve landing pages, forms, CTAs, and conversion performance
• Running rapid experimentation cycles based on campaign performance data and sales feedback
• Monitoring campaign effectiveness through pipeline reporting, conversion analysis, ROI tracking, and pipeline velocity metrics
• Working closely with Marketing Operations and Revenue Operations to maintain campaign tracking, lead routing, lead scoring, and attribution accuracy
• Managing campaign budgets and forecasting to maximize marketing efficiency and return on investment
• Contributing to the development of scalable demand generation processes that improve pipeline predictability and revenue impact

Requirements

The ideal candidate combines strong B2B SaaS marketing experience with hands-on campaign execution expertise and a data-driven mindset. You are comfortable working in a high-growth environment, collaborating across teams, and leveraging modern marketing technologies to deliver measurable business outcomes. Preferred qualifications include:

• 5+ years of experience in B2B marketing with a strong focus on demand generation and customer acquisition
• Experience working in high-growth startup or technology environments
• Hands-on expertise across at least two growth channels such as Paid Search, Paid Social, ABM platforms, email marketing, lifecycle marketing, SEO, or outbound programs
• Strong knowledge of marketing automation platforms, CRM systems, and marketing technologies such as HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools
• Proven ability to execute and optimize end-to-end marketing campaigns with a focus on measurable pipeline growth
• Strong analytical skills with experience interpreting campaign metrics and translating insights into action
• Excellent collaboration and communication skills with experience partnering closely with Sales, SDRs, and marketing stakeholders
• Highly organized, execution-oriented, and comfortable managing multiple initiatives simultaneously
• Experience within B2B SaaS environments; familiarity with the multifamily or PropTech industry is considered a plus
• Authorization to work in the United States without current or future employment visa sponsorship

Benefits

• Competitive compensation package
• Fully remote work environment across most of the United States
• Flexible vacation policy
• Paid parental leave
• Comprehensive medical, dental, and vision insurance
• 100% company-paid short-term disability, long-term disability, and basic life insurance
• Supplemental insurance options, including pet insurance
• 401(k) retirement savings program
• Regular in-person team offsites to foster collaboration and connection
• Opportunity to join a profitable, high-growth technology company with significant career growth potential.