Demand Generation Marketing Specialist - Remote

Position Title: Demand Generation Marketing Specialist - Remote

Position Location: Remote, US

ABOUT QUADIENT®

For thousands of customers around the world, Quadient is the driving force behind providing meaningful customer experiences, helping our customers create personalized interactions and make meaningful connections. We simplify the connections between people and what matters. Quadient. Because Connections Matter.

Purpose:

The Marketing Specialist will represent the North America (NORAM) CXM Business with a focus on USA and Canada Accounts and will report directly to the NORAM CXM Marketing Director. The mission of the individual contributor is to provide quality leads and pipeline to the CXM Sales Professionals and is entrusted with the regional implementation and management of events and digital campaigns. This role will help develop plans based on organizational goals including regional partner marketing efforts and will execute on tactics to drive funnel conversion. The Marketing Specialist is primarily responsible for managing demand generation activities, including with partners to increase Quadient CXM (Enterprise B2B solution) brand awareness, leads and pipeline within target accounts identified by the organization. He/she will work with the NORAM CXM Marketing Director to execute leading demand generation marketing programs such as live or virtual conferences/ events, webinars, email campaigns, direct mail campaigns, roundtables, account-based marketing and digital marketing campaigns.

The Marketing Specialist will help/assist with marketing content- brochures, whitepapers, blogs, landing pages, Web . The Marketing Specialist will also work alongside the CXM Partner Sales team for any regional demand generation activities within our Partner ecosystem.

In This Role, You Will:

• Drive deliverable of leads and pipeline value through the implementation of demand creation programs including regional partner campaigns
• Help produce Partner-facing marketing materials
• Manage list building function for marketing acceleration programs
• Support and drive Account Based Marketing initiatives & related technologies
• Update, research and validate lead contact information within database
• Evaluate and optimize effectiveness of marketing campaigns
• Help to execute lead nurturing campaigns for programs
• Assist with press relations activities - share regional press coverage with corporate PR team
• Manage all partner marketing events in NORAM, CXM
• Ensure proper usage of sales/marketing systems for assigned region (Salesforce, email automation, Web content management, etc.)
• Help track partner marketing department invoicing and integration with corporate finance department
• Manage multiple simultaneous projects, involving both internal and external resources outside the marketing department

What You Bring:

• Minimum Bachelors degree in Marketing or related degrees
• 1-2 years of Marketing and communication, channel marketing is preferred but not required
• Experience in B2B Enterprise Software Industry
• End to end campaign/event execution - definition, planning, execution, reporting
• Demonstrates contribution to and achievement of sales pipeline delivery
• Exceptional writing skills - ability to generate and edit audience appropriate copy for partner marketing programs
• Proficiency in MS Word, Excel, PowerPoint, and Photoshop
• CRM database environment experience
• Proficiency in internet & direct marketing platforms, such as email marketing, search engine marketing, online advertising, web marketing, social media marketing & direct mailing
• Experience of building successful long term working relationships

Our Benefits Overview:

• Company subsidized Medical, Dental, and Vision Insurance
• 401(k) Retirement Plans -Company Match Offered
• Life & Disability Insurance -Company Sponsored
• Paid Vacation, Sick Leave, & 11 Company Holidays
• Career & Leadership Development
• Tuition Reimbursement Program
• Veteran Programs
• Company Sponsored Groups

About Quadient:

At Quadient, we exist to help organizations simplify the connection between their customers and what matters most. From mortgage approvals, medical results, and insurance claims, to accounts receivables, invoices and inbound packages.

Every day - we help companies manage over 788 million connections with their customers. Our award-winning solutions and best in class customer service are the reasons we have grown to become the driving force behind the world's most meaningful customer experiences.

We want Quadient to be a place where we are all able to bring our whole selves to work and where our differences are embraced and celebrated. We operate in diverse areas, cultures and communities; our customers are as unique as we are. Our values define how we work as a team: Empowerment, Passion, Inspiration and Community. They make us EPIC. Together.

The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Quadient does not accept unsolicited resumes from headhunters, recruitment agencies or fee-based recruitment services. Please do not forward resumes to our jobs alias, Quadient employees or any organization.

Quadient is an Equal Opportunity Employer, and all qualified applications will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, or any other characteristic protected by law.

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