Lead and scale ServiceNows global brand identity and design systems across products and channels. Manage and grow a high-performing design team influence cross-functional leaders oversee agency and freelance partnerships drive strategy-to-delivery of integrated brand solutions and foster an inclusive design-led culture focused on consistency quality and scalability.

Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone-freeing people from busywork so they could focus on meaningful work. Today ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI any data and any workflow- helping 85% of the Fortune 500® work smarter faster and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
Job Description
The ServiceNow Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a design director to lead the vision for the ServiceNow brand and to lead brand design across the organization and all of the channels and touchpoints both internal and external.
This leadership role is responsible for developing and scaling the ServiceNow brand identity driving forward a design-led vision across the ServiceNow's brand ecosystem globally. They should have a passion for strategy and a talent for creative development with meticulous execution.
The Design Director will elevate design quality foster an inclusive design culture and partner seamlessly across the ServiceNow organization. This leader will support our team of creative talent to do the best work of their careers. An ideal candidate has experience and is curious about technology can build and maintain senior relationships and influence large orgs and their leadership towards a collective future.
They have experience leading projects with internal teams freelancers and managing external agencies. The ability to thrive in ambiguity adopt new processes and embrace change is required.
An ideal candidate will have a strong background in design systems and a proven track record of successfully leading integrated brand efforts. They are comfortable both as a leader and hands-on with creative tools when needed. They thrive in leading projects from initial strategy and briefing stages to final delivery of a finished product.
Design Director Responsibilities:

• Drive the global brand identity for all of ServiceNow products and services to ensure quality consistency and scalability across all touchpoints

• Lead a high performing team to develop original breakthrough brand systems behaviors and design solutions that serve a global audience

• Foster and grow brand design culture through enabling world-class design

• Drive decision making processes and ways of working to improve performance quality and integrated approaches to execution

• Lead with vision influencing Marketing Product and Business leadership to develop holistic brand systems

Qualifications
Qualifications

• 10+ years experience in design building consumer brands globally

• 7+ years of demonstrated people management experience coaching and developing team members

• Experience leading with creative vision purpose and innovation

• Experience driving brand solutions to business problems

• Experience building portfolio brands and working with brand architecture

• Experience across integrated design work: traditional product packaging retail and experiential

• Experience recruiting talent and developing design careers

• Experience managing internal external teams and agencies

• Experience collaborating driving consensus among highly cross functional teams

• Exceptional communication and presentation skills. Can develop project and initiative presentations from strategy to execution.

• Experience partnering with and influencing marketing leadership and other executive stakeholders

• Expert with creative tools Adobe creative cloud Figma Miro.

For positions in this location we offer a base pay of $162200 - $283900 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin age disability gender identity veteran status or any other category protected by law. In addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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