Digital Acquisition Marketing Specialist

We’re Looking For A: Digital Acquisition Marketing Specialist

Location: Hybrid (Woodland Hills CA)

What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing Golden Hippo’s campaigns on multiple ad platforms including but not limited to: Meta Google Ads Display and native networks Tiktok and others.

• Set-up manage analyze and optimize paid media campaigns and budgets on a daily weekly and monthly basis in order to hit strict CPA and ROI goals while maintaining or growing spend.
• Regularly ideate implement and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes trends tactics and tools in order to effectively navigate our campaigns through these updates.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition to 90 day customer retention.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.

Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):

• High School or GED Equivalent
• 1-3 year of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.
• Experience optimizing sales funnels via A/B testing.
• Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals.
• Bachelor’s Degree (preferred)
• 3 years of Digital Acquisition/ Performance Marketing (preferred)

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical dental and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP) helping your retirement savings grow alongside the company. Learn more.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program company closure dates free weekly yoga and meditation classes and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program continuous learning opportunities and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement free employee products annual events and more!

The base salary range is $68400 - $91300 plus annual & monthly KPI bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience knowledge skills other job-related qualifications and geographical location.

What We Do

With over 900 team members across multiple companies dedicated to improving lives we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices while the brands we own generate over $600 million of revenue annually. From brand ideation to ad creation to product fulfillment the entire process happens in-house.

Why Work With Us

Golden Hippo’s one-of-a-kind company culture is driven by collaboration innovation and initiative. The same tenacity and scrappiness that built Golden Hippo in 2011 still drives our culture to this day. We work hard have fun and strive to make a lasting impact on everything we do.

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