Digital Marketing Automation Specialist

Job Posting End Date: August 25

Unum is a company of people serving people. As one of the world's leading employee benefits providers and a Fortune 500 company, Unum's financial protection benefits help protect more than 36 million working people and their families from the financial impact of illness or injury.

Unum's two distinct, but similarly focused US businesses - Unum US and Colonial Life - are each a market leader in making disability, life, accident, critical illness, dental, and vision insurance accessible in the workplace.

Headquartered in Chattanooga, Tennessee, Unum also has significant US operations in Portland, Maine and Baton Rouge, Louisiana - and over 35 field offices nationwide. Colonial Life is headquartered in Columbia, South Carolina with over 40 field offices nationwide.

General Summary:
The Marketing Automation Specialist is responsible for managing, building and improving our marketing automation programs for acquisition, lead generation, nurturing and scoring. Main responsibilities include the setup, deployment, and management of email marketing efforts that include the creation of landing pages and web contact forms. The overall purpose of this position is to help drive new opportunities to our business by deploying and managing outbound campaigns, as well as conversion within current business opportunities.

This position reports directly to the Marketing Automation Manager, and together will be building out the marketing automation capabilities across the organization.

Principal Duties and Responsibilities

• Work closely with Marketing Operations Manager and team to develop and manage lead nurturing and management processes
• Technical execution for email campaigns such as blast and trigger email programs that include welcome, nurture, retention, cross-sell and upgrade programs
• Build campaigns and lead-nurturing programs using our marketing automation tools
• Create and update emails, online forms, and monthly newsletters to customer, prospects, and partners
• Setup and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules
• Test pending campaigns within all browsers/web configurations
• Analyze results by segment, campaign, company classification, and other key slices of our market and customer base
• Distill data from analytics and implement improvements to our lead-generation programs
• Continually monitor, analyze and tune campaigns to maximize ROI
• Monitor integration between CRM and Marketing Automation systems
• Optimize data quality using automated programs to perform regular data hygiene activities
• Manage marketing campaign execution through target segmentation, data analytics, list management, and lead management
• Develop our lead and pipeline nurturing programs and work with all the Program Managers to ensure they are optimized with minimal collisions to drive lead conversion and growth of the business
• Setup all/most email campaigns and test/QA. This will require email and landing page design troubleshooting (including minor web development/HTML editing)
• Recommend opportunities for AB testing across landing pages and emails. Implement testing and report on those findings to better optimize campaigns.
• Provide data driven recommendations to better optimize ongoing digital marketing campaigns
• Keep abreast of current trends, changes, and news within the marketing automation space and regularly share information with web team.
• Perform other duties assigned by manager

Job Specifications

• Bachelor's degree in marketing, communications or related field; along with 3-4 years of experience in marketing, advertising and communications (B2B marketing experience specifically in Technology industry a plus)
• 1-2 years experience using a Marketing automation platform (Silverpop preferred)
• The ideal candidate will have experience marketing SaaS (Service-as-a-Software) solutions
• Salesforce.com experience
• Outstanding attention to detail and high personal quality expectations
• Exceptional verbal/written communication skills
• Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously
• HTML/CSS programming knowledge
• Knowledge and experience with marketing via multiple digital channels

Our company is built on helping individuals and families, and this starts with our employees. We want employees to maintain a positive balance, which is why we provide access to the benefits and resources they need to invest in themselves. From our onsite fitness facilities and generous paid time off to employee professional development programs, we are committed to helping employees live and work their best - both inside and outside the office.

Unum is an equal opportunity employer, considering all qualified applicants and employees for hiring, placement, and advancement, without regard to a person's race, color, religion, national origin, age, genetic information, military status, gender, sexual orientation, gender identity or expression, disability, or protected veteran status.

Company:
Unum