Digital Marketing Manager

At G-P, our mission is to break down barriers to global business, enabling opportunities for everyone, everywhere. With remote-first and diverse teams all around the world, our people are the key to achieving this mission. That’s why we trust our Dream Team members with the flexibility and autonomy to do their best and most innovative work, encourage and support their personal growth and career development, and believe in recognition for a job well done.

The work you’ll be a part of here will have a positive impact on people and their work/life possibilities around the world. Our industry-leading SaaS-based Global Employment Platform™ enables our customers to expand and grow into 180+ countries, creating more opportunities for global success – without requiring entity or subsidiary setup. Beyond the power of our platform, we never forget that behind every hire is a human being. And that brings us to you.

Beyond a competitive compensation and benefits package, what we offer to all employees is the clear and simple promise of Opportunity Made Possible. Come expand your skills in new ways and experience the thrill of impacting the way the world works, today and in the future.

About the position:

We are seeking a Digital Marketing Manager with 5-8 years of B2B marketing experience, strong integrated marketing background including ABM and a passion for taking risks, improving processes, and making data-driven decisions. The ideal candidate will have a proven track record of managing and allocating large budgets, experience with marketing automation and CRM platforms, and excellent written and verbal communication skills.

If you have a strong background in B2B marketing, experience with marketing automation and CRM platforms, and a passion for digital marketing, we encourage you to apply for this exciting opportunity.

What you can expect to do:

• Create and execute digital marketing campaigns, including (but not limited to) ABM, email marketing, paid advertising, social media, display advertising, remarketing and content marketing, to drive lead generation and sales.
• Utilize marketing automation (HubSpot preferred) and CRM (Salesforce) platforms to segment audiences, automate workflows, and track campaign success.
• Ensure compliance with opt-in/opt-out practices and GDPR.
• Utilize A/B and multivariate experiments to optimize user funnels and improve campaign performance.
• Manage and allocate budgets for digital marketing campaigns to ensure maximum ROI.
• Coordinate with cross-functional teams to execute integrated marketing campaigns, including events and webinars.
• Analyze campaign data to generate insights and make data-driven decisions to improve campaign performance.
• Implement and execute account-based marketing (ABM) strategies to target high-value accounts.
• Stay up-to-date with digital marketing trends, tools, and technologies

What we are looking for:

• Bachelor's degree in marketing, business, or related field.
• 5-8 years of B2B marketing experience with a strong campaign or integrated marketing background.
• Account-based marketing (ABM) experience.
• Proficiency in marketing automation (HubSpot preferred) and CRM (Salesforce) platforms.
• Strong knowledge of GDPR opt-in/opt-out practices.
• Proven experience allocating and managing large budgets.
• Experience with A/B and multivariate experiments and optimizing user funnels.
• Organized and detail-oriented with solid project management and analytical skills.
• Excellent written and verbal communication skills.
• Passion for taking risks, improving processes, and making data-driven decisions

About Us

G-P helps growing companies unlock their full potential by making it possible to build highly skilled global teams in days instead of months. Through our SaaS-based platform, we help find, hire, onboard, pay, and manage team members, quickly and compliantly, to expand growth opportunities for everyone, everywhere – without the hassle of setting up local subsidiaries or branch offices.

G-P. Global Made Possible.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. If you need an accommodation due to a disability during the interview process, please contact us at [email protected].