Digital Marketing Manager Paid Social - Fixed Term Contract

The Senior Digital Marketing Manager (Paid Social) manages the day-to-day paid social media activities including the planning implementation optimization and reporting of paid social media plans. This role will develop and implement strategies to generate leads and drive awareness engagement pipeline and revenue through paid social marketing campaigns on social channels with a focus on LinkedIn but also others like Reddit Meta etc. You will directly contribute to Dynatrace’s success and growth in digital performance management.

This role provides maternity leave coverage for an established paid social marketing program and is expected to quickly take ownership of existing campaign strategies stakeholder relationships and reporting processes.

• Hybrid or Remote considered
• Contract ending end of October 2027

Key Responsibilities

• Ensure Paid Social campaigns are executed monitored managed and optimized effectively to achieve performance goals and spend targets.
• Analyze and report on campaign performance ROI pipeline contribution and revenue impact using platform reporting Google Analytics and Power BI.
• Build strong relationships across marketing teams including Brand Growth Field and Partner Marketing.
• Leverage AI automation industry trends and emerging opportunities to improve campaign performance and inform business recommendations.
• Support ABM paid social planning and execution.

• Hands-on experience in paid digital marketing with a focus on paid social ideally with LinkedIn Ads
• Experience with additional paid media platforms such as Meta Reddit Google Ads or Microsoft Ads is a plus
• Proficiency in implementing paid social media best practices that support brand awareness and demand generation initiatives as well as experience managing high-volume paid social media campaigns
• Proficient analytical skills with the ability to interpret data and make data-driven decisions with tools like Looker Excel and Power BI
• High level of integrity autonomy and self-motivation with a passion for learning the latest paid social trends
• Excellent communication skills and comfortable presenting concepts and deliverables to internal stakeholders and external vendors

• Dynatrace is a leader in unified observability and security.
• We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
• Our employees work with the largest cloud providers including AWS Microsoft and Google Cloud and other leading partners worldwide to create strategic alliances.
• You'll get to work at the forefront of innovation with Dynatrace Intelligence—the industry's first agentic operations system. Bringing together deterministic and agentic AI it helps teams understand what's happening why it matters and what to do next— automatically.
• Over 50% of the Fortune 100 companies are current customers of Dynatrace.

Due to legal reasons we are obliged to disclose the minimum salary for this position which is €58000 gross per year based on full-time employment (38.5 h / week). We offer a higher salary in line with qualifications and experience.

Dynatrace provides equal employment opportunities to all employees and applicants without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age veteran status or any other protected characteristic. We actively foster an inclusive workplace that celebrates differences and promotes accessibility collaboration and growth for all.

What We Do

Dynatrace lets customers understand their business like never before so they can see beyond the complexity find and fix problems faster and automate manual tasks with Al — so they can focus on what truly matters: running their business.

Why Work With Us

In a world that runs on software our Al-driven insights cut through the noise allowing you to focus on what truly matters by automating manual tasks and resolving issues with pinpoint accuracy. Our culture fueled by curiosity openness and authenticity drives our pursuit of innovation and excellence in crafting the Dynatrace platform.

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