Director, Brand Communications

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Brand Communications based in United States.

This role offers the opportunity to build and lead the brand communications strategy for an innovative healthcare organization preparing for a major commercial launch.
You will own the narrative across healthcare professionals, patients, advocacy groups, scientific audiences, and media channels.
The position combines strategic leadership with hands-on execution, requiring a strong ability to build communications frameworks from the ground up.
You will shape disease awareness initiatives, launch communications, advocacy programs, and brand storytelling efforts in a highly regulated environment.
Working closely with cross-functional teams, you will influence how important medical innovations are understood and adopted.
This is a high-impact opportunity for a communications leader who thrives in ambiguity, collaboration, and fast-paced pre-launch environments.

The Director, Brand Communications will be responsible for developing and executing a comprehensive communications strategy that supports disease awareness, market shaping, and commercial launch objectives. This role requires a combination of strategic vision, operational excellence, and strong collaboration across marketing, medical, legal, regulatory, and communications teams.

• Own the development and execution of brand communications strategies across healthcare professionals, patients, advocacy organizations, media, and scientific audiences.
• Establish and manage communications plans, content calendars, messaging frameworks, and channel strategies to ensure consistency across earned, owned, and paid platforms.
• Lead product launch communications planning, including milestone announcements, narrative development, media strategies, and coordination with internal stakeholders.
• Drive disease awareness initiatives by creating compelling education programs focused on unmet medical needs and patient impact.
• Develop congress and scientific communications strategies, including media engagement, publication announcements, KOL interactions, and post-event amplification.
• Build and manage advocacy partnerships with healthcare organizations and community groups, creating meaningful engagement programs beyond traditional sponsorships.
• Develop patient storytelling initiatives and ambassador programs, including content development, speaker preparation, compliance processes, and channel planning.
• Own brand and disease-state social media strategies in partnership with digital and marketing teams.
• Establish monitoring and rapid-response processes for media, social, competitive, and advocacy-related developments.
• Manage external PR agencies, budgets, vendor relationships, performance expectations, and strategic planning activities.
• Partner with Legal, Regulatory, Medical Affairs, Corporate Communications, and Marketing teams to ensure compliant and effective communications.
• Measure communications performance through coverage quality, engagement, message adoption, share of voice, and other relevant metrics.

Requirements:

The ideal candidate is an experienced healthcare communications leader with a strong background in pharmaceutical or biotechnology environments. You bring expertise in brand storytelling, launch communications, stakeholder engagement, and navigating regulated communications processes while maintaining a strategic and collaborative approach.

• Bachelor’s degree required; MBA or advanced degree preferred, with 10+ years of experience in pharmaceutical, biotech, or healthcare communications.
• At least 6 years of experience leading brand PR or communications initiatives in HCP- or patient-facing environments.
• Proven experience owning brand communications strategies within regulated pharmaceutical or biotechnology organizations.
• Strong preference for experience supporting cardiovascular, hypertension, or healthcare product launches.
• Demonstrated ability to manage PR agencies and external partners within MLR/PRC review environments.
• Experience developing advocacy engagement programs and building relationships with healthcare organizations.
• Familiarity with patient ambassador and celebrity ambassador programs, including compliance and legal considerations.
• Strong understanding of MLR/PRC processes and the ability to move communications materials efficiently through approvals.
• Ability to operate effectively in pre-launch environments with changing priorities and limited structure.
• Strong cross-functional leadership skills with the ability to influence stakeholders without direct authority.
• Excellent writing, messaging, presentation, and communication abilities.
• High ownership mindset, resourcefulness, strategic thinking, and ability to turn complex topics into clear narratives.
• Willingness to travel up to 20%, including occasional overnight or international travel.

Benefits:

• Competitive salary range of $185,000–$210,000 USD.
• Fully remote work environment.
• Opportunity to shape communications strategy during a major commercial launch phase.
• High-impact role with visibility across marketing, medical, regulatory, and executive teams.
• Ability to build communications programs, processes, and partnerships from the ground up.
• Collaboration with multidisciplinary teams in an innovative healthcare environment.
• Professional growth opportunities within a rapidly evolving organization.