Director Content Strategy & Activation

Job Summary 

PatientPoint is seeking a strategic and hands-on Director Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. 

This role sits at the intersection of enterprise storytelling campaign activation AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units aligns to enterprise priorities and drives engagement affinity demand and retention across our audiences. 

You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results. 

What You’ll Do  

Enterprise Content Strategy & Narrative Leadership 

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand growth priorities and revenue goals 

• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers life sciences partners customers and enterprise stakeholders 

• Ensure content strategies reflect distinct buyer journeys target audiences value propositions and selling points across business units 

• Identify opportunities to leverage synergies across segments while maintaining audience relevance 

• Continuously monitor shifts in the healthcare digital health media and marketing landscape to ensure our content remains credible differentiated and forward-looking 

Campaign Strategy & Content Activation 

• Partner closely with segment marketing directors to translate campaign strategies into cohesive multi-channel content plans 

• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives 

• Own campaign content strategy and execution — from concept through deployment 

Owned Media & Content Ecosystem Management 

• Own and evolve PatientPoint’s owned media ecosystem including website blog newsletters and other avenues in which you see opportunity  

• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas 

• Implement a scalable “content atomization” model that repurposes cornerstone assets (research webinars case studies) into high-impact derivative content 

• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority 

Thought Leadership & Market-Relevant Content 

• Proactively monitor healthcare digital health media policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective 

• Rapidly translate breaking news emerging research regulatory shifts and cultural moments into relevant high-quality content that positions PatientPoint at the center of industry conversations 

• Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers patients and life sciences partners 

• Partner cross-functionally to surface frontline insights customer perspectives and proprietary data that strengthen our authority and credibility 

• Ensure thought leadership content is timely distinctive and aligned to enterprise priorities while reinforcing our long-term narrative 

• Leverage multiple channels — including blog social email PR collaboration and sales enablement — to amplify our voice in key industry discussions 

Measurement Analytics & Optimization 

• Establish and lead a robust content analytics and reporting framework 

• Define KPIs tied to engagement campaign performance customer engagement and sales enablement effectiveness 

• Translate performance data into actionable insights to refine messaging formats and distribution strategies 

• Continuously optimize based on business priorities and measurable impact 

Team Leadership & Cross-Functional Collaboration 

• Manage and mentor a team of content marketing managers setting clear expectations and elevating quality standards 

• Foster a culture of craft accountability and innovation within the content function 

• Partner cross-functionally with Product Brand Demand Customer Marketing Sales Content Data & Insights Corp Comms and Customer Success to ensure alignment and consistency 

• Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality business-driving assets 

What We Need 

• 10+ years of progressive experience in content strategy campaign marketing or editorial leadership within B2B healthcare digital health media or technology environments 

• Demonstrated experience building and scaling content programs across multiple audiences or business units 

• Proven ability to operate at both strategic and hands-on levels 

• Experience leading and developing high-performing creative or content teams 

• Strong editorial judgment and exceptional writing and storytelling skills 

• Experience integrating content into demand generation and campaign strategies 

• Proficiency with marketing technology platforms CMS analytics tools marketing automation systems SEO tools and generative AI platforms 

• Ability to translate complex healthcare and technology concepts into clear compelling narratives 

• Bachelor’s degree in Marketing Communications Journalism or related field 

• Agency experience preferred  

What You’ll Need to Succeed 

• A clearly defined and operational Content Marketing Center of Excellence 

• Cohesive enterprise-aligned narrative frameworks – messaging guides personas buyer journeys – across business units 

• Campaigns activated through strategic high-performing content 

• Increased content efficiency and output through AI-enabled workflows 

• Measurable impact on engagement campaign performance and customer engagement 

• Elevated executive and thought leadership presence in the healthcare ecosystem 

What We Do

At PatientPoint we're transforming every doctor-patient interaction with cutting-edge technology-driven solutions designed to improve health outcomes and quality of life. By delivering impactful digital in-office patient education at no cost to physicians across the country we empower healthcare professionals to connect more meaningfully with their patients. Through partnerships with trusted healthcare brands like Pfizer P&G Sanofi Merck NatureMade and Bristol Myers Squibb we’re making a real difference. Our mission to empower better health guides everything we do reaching over 750 million patient visits each year and driving healthier longer lives for patients everywhere. From the top down we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy driven innovative and welcoming of diversity. You’ll enjoy being part of our group. We’re always learning and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients providers and sponsors. As a company that is still growing and always evolving we provide plenty of career and learning potential. Here you’ll work to advance the industry develop your career goals and be rewarded for your efforts. It’s all within reach because playing a key part in our success will enhance yours. PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability rewards and benefits professional growth potential plus the knowledge you are in the right place to do your best work.

Why Work With Us

We are a dynamic team committed to empower better health. As a leading digital health company we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

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