Director, Digital Strategy

As the Director of Digital Strategy, you'll lead a small but growing digital media team in the development of GitLab's global media strategy and planning to drive awareness and acquisition growth across different segments. In this highly visible role, you'll provide strong leadership while working cross-functionally with internal teams as well as external partners.

• Lead the global media strategy and planning to drive awareness and acquisition growth across SMB, Mid Market and Enterprise segments
• Partner with Campaigns, Brand, and ABM teams, as well as agency partners to build programmatic, content syndication and search campaigns
• Own and deliver reporting analysis on performance and business impact, as well as conceiving and executing testing strategies
• Accountable for conversion efficiency across multiple personas and creating full-funnel programs, including moving effectively from awareness to consideration stage
• Guide, mentor and lead a team of digital media strategies and specialists, in addition to managing our important agency relationships

• Strong experience in direct response, B2B demand gen and media planning
• Experience in driving differentiated strategies across multiple segments, including SMB and Enterprise, from trial flows to ABM execution
• Deep understanding and practical experience of planning global, regional and localized campaigns, including emerging markets
• Deep understanding of programmatic media buying and experience with paid social media platforms
• Skilled in audience insights, segmentation, persona targeting and integrating propensity models
• Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders
• Extensive team management skills, including career development and coaching
• Experience partnering cross-functionally across marketing, internal stakeholders and agency partners

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

• # of leads/MQLs created, cost per lead
• % increase in MQL to SAO conversion rate and nurture progression
• % of SMB/MM leads from digital source, cost per trial acquisition
• % YoY growth in accounts engaged
• branded/non-branded Search volume, keyword rankings
• campaign conversion rates

• Qualified candidates will be invited to schedule a screening call with one of our Global Recruiters
• Candidates will be invited to schedule an interview with the VP, Integrated Marketing
• Candidates will be invited to schedule an interview with the Sr. Manager, Campaigns (and ABM)
• Candidates will be invited to schedule an interview with the Director, Content
• Candidates will be invited to schedule an interview with the Marketing - Director, People Business Partner

To find out more about the compensation for this role, please apply to a role first. After completing a preliminary screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

For Colorado residents: The base salary range for this role’s listed level is currently $144,700-$230,600 plus bonus for Colorado residents only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. § 8-5-101 et seq.