Director, Earned and Owned Strategy (SEO and Content)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Earned and Owned Strategy (SEO and Content) in the United States.

This role offers an exciting opportunity to lead enterprise-level organic growth strategies across a diverse portfolio of brands within a highly collaborative and innovation-driven digital marketing environment. The position focuses on shaping integrated SEO, content marketing, local search, and AI-driven discoverability strategies that drive measurable business impact for multi-location and enterprise clients. As a senior strategic leader, you will guide complex earned media initiatives while partnering closely with cross-functional teams to optimize visibility, engagement, and long-term digital growth. The role combines strategic consulting, data-driven decision-making, and thought leadership in the rapidly evolving landscape of AI-powered search experiences. You will work directly with senior client stakeholders to transform business objectives into scalable organic growth roadmaps. This is an ideal opportunity for a forward-thinking digital marketing expert who thrives in fast-paced environments and enjoys driving innovation across search, content, and digital experience strategies.

• Lead enterprise-level earned and owned media strategies across SEO, Local SEO, content marketing, AI-driven search, and digital experience initiatives for a portfolio of high-profile clients.
• Serve as the executive strategic lead for key accounts, ensuring strong client relationships, measurable performance outcomes, and long-term business growth.
• Develop integrated organic growth roadmaps that align complex business objectives with scalable SEO, content, and local search strategies.
• Drive local search and discoverability initiatives, including Google Business Profile optimization strategies, localized content frameworks, and multi-location search visibility improvements.
• Lead strategic planning for AI-era search optimization by ensuring content, technical foundations, and discoverability frameworks are aligned with emerging search experiences.
• Integrate AI-driven insights into forecasting, prioritization, performance analysis, and strategic planning across earned media channels.
• Collaborate closely with analytics, content, client services, and channel teams to improve workflows, automate reporting processes, and optimize campaign execution.
• Provide executive-level oversight of campaign ideation, launch strategies, measurement frameworks, and ongoing optimization initiatives.
• Identify and capitalize on new organic growth opportunities across search ecosystems, content experiences, and local search environments.
• Support business development efforts through strategic consulting, executive presentations, thought leadership contributions, and client expansion opportunities.
• Foster strong cross-functional collaboration and alignment across teams to ensure high-quality execution and innovative problem-solving.

Requirements:

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, content marketing, Local SEO, or related digital marketing disciplines.
• Proven success managing large-scale enterprise SEO, content, and digital transformation initiatives within agency or enterprise client-facing environments.
• Deep understanding of AI-driven search evolution, organic discoverability trends, and the future of search engine optimization strategies.
• Strong expertise in integrated digital marketing campaigns that leverage cross-channel collaboration and data-driven insights.
• Experience working with web analytics tools, SEO platforms such as SEMRush, and performance reporting systems.
• Strong understanding of local SEO strategies, multi-location search optimization, and localized content development.
• Excellent project management, prioritization, and organizational skills with the ability to manage multiple complex initiatives simultaneously.
• Exceptional communication, presentation, and executive stakeholder management skills.
• Ability to translate complex performance data and business objectives into actionable strategic recommendations.
• Strong collaboration skills with experience leading cross-functional teams in fast-paced and evolving environments.
• Strategic mindset with a passion for innovation, digital growth, and performance optimization.

Benefits:

• Competitive salary ranging from $118,000 to $130,000 annually, based on experience and qualifications.
• Annual performance bonus opportunities tied to company, department, and individual performance.
• Fully remote-first work environment with flexible scheduling options.
• Unlimited paid time off and extended winter holiday break.
• Work-from-anywhere flexibility within eligible U.S. states.
• 100% paid parental leave.
• Comprehensive medical, dental, vision, life, and pet insurance coverage.
• 401(k) matching program and sponsored life insurance.
• Short-term disability coverage and additional voluntary insurance options.
• Annual wellness and fitness benefits, including ClassPass credits.
• Access to collaborative office hubs, learning opportunities, networking events, and professional development initiatives.
• Inclusive and supportive workplace culture focused on innovation, diversity, and career growth.