Sr. Lifecycle Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Lifecycle Marketing Specialist based in United States.

This role sits at the center of customer engagement and revenue growth, responsible for designing and executing multi-channel lifecycle marketing programs that drive activation, retention, and long-term value. You will build and optimize customer journeys across email, push, in-app, and in-account messaging, using a modern marketing automation platform in a fast-paced fintech environment. The position blends strategic thinking with hands-on execution, requiring strong technical fluency and a customer-first mindset. You will collaborate closely with analytics, product, compliance, and engineering teams to deliver personalized, data-driven campaigns. A key part of your impact will come from continuously testing, refining, and scaling lifecycle journeys that directly influence business outcomes. This is a highly cross-functional role where precision, creativity, and ownership are essential.

• Own the end-to-end execution of lifecycle marketing campaigns, including gathering requirements, building briefs, and launching multi-channel campaigns aligned with the content calendar.
• Design and implement complex customer journeys using a modern marketing automation platform (e.g., Iterable or similar), including experiments, conditional logic, and event-driven workflows.
• Build, code, and QA responsive email campaigns using HTML/CSS, ensuring accuracy across clients and leveraging templates, snippets, and personalization logic.
• Partner with analytics, product, and marketing teams to translate business requirements into scalable lifecycle programs and continuously optimize performance.
• Collaborate with legal and compliance stakeholders to ensure all messaging adheres to regulatory and brand standards.
• Work with technical teams to validate API event payloads, JSON structures, and webhook integrations for campaign accuracy.
• Monitor campaign performance, send volumes, and engagement metrics to identify optimization opportunities and report insights.
• Apply lifecycle marketing best practices and experimentation frameworks to improve conversion, retention, and customer engagement.
• Provide subject matter expertise on lifecycle strategy, automation capabilities, and messaging personalization.

Requirements:

• 5+ years of hands-on experience in lifecycle marketing, including direct execution of email and multi-channel campaigns (required).
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience building and managing customer journeys in platforms such as Iterable, Braze, SFMC, or Marketo.
• Strong expertise in email development, including HTML/CSS, responsive design, and cross-client QA using tools such as Litmus or Email on Acid.
• Solid understanding of A/B testing methodologies and ability to translate testing strategies into scalable campaign designs.
• Working knowledge of API events, webhooks, and JSON data structures in marketing automation contexts.
• Strong grasp of lifecycle marketing principles, segmentation, and customer journey optimization.
• Ability to work independently in a fast-paced, high-volume environment with minimal supervision.
• Strong analytical mindset with the ability to interpret campaign performance data and act on insights.
• Experience with fintech or regulated industries is a plus.
• Familiarity with event-driven marketing architectures and advanced personalization is an advantage.

Benefits:

• Competitive salary range of $91,000 – $144,000 annually, plus bonus eligibility.
• Hybrid work model with 2 days per week in office and flexible remote arrangements.
• Comprehensive medical, dental, and vision insurance coverage.
• 401(k) retirement plan with 5% company match.
• Flexible PTO, paid parental leave, and caregiver support programs.
• Annual wellness allowance and holistic well-being resources.
• Professional development support including Udemy access, certifications, and training programs.
• Additional lifestyle benefits such as childcare assistance, pet insurance, and employee discounts.
• Inclusive and mission-driven culture focused on financial well-being and equal opportunity.