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Job description
At Klaviyo we value the unique backgrounds experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
The Brand | Creative | Events Team at Klaviyo is seeking an experienced proven Director of Events to own the vision and leadership of our event experiences from our growing annual flagship user conference - K:BOS – to the third-party stages like NRF Shoptalk and eTail where the Klaviyo brand shows up in remarkable impactful and standout ways.
Reporting to the VP of Brand/Creative/Events our next events leader will undoubtedly work at a fast pace connect the dots intuitively and drive results while working collaboratively across multiple stakeholder groups. You’ll help set the multi-year strategy for Klaviyo's owned and third-party events — and to drive the team – including supporting event and experiential agencies – that bring that strategy to life.
In your day to day you’ll work across teams to develop and own the comprehensive events strategy that builds brand awareness generates qualified pipeline and deepens engagement within the Klaviyo and broader B2C community.
This role offers the ideal balance of strategic ownership people leadership operational rigor and creative direction — the latitude to set a bold multi-year vision for events and the cross-functional team to help you deliver it.
How you'll make a difference:
- Develop and own the year-long strategy for Klaviyo's owned third-party and internal events — setting the calendar priorities ROI metrics and investment case that ladder up to broader marketing and business goals
- Own the annual multi-million-dollar events budget - forecasting spend negotiating vendor and agency contracts and reallocating investment across the portfolio to maximize ROI
- Present to marketing leadership and executive leadership to build the case for investment and report on impact
- Lead and develop event team including direct management of the Sr. Events Manager and event contractor providing the coaching and structure that lets them do their best work
- Drive alignment with agencies internal stakeholders and outside production partners to consistently deliver remarkable on-brand experiences — setting the creative and operational bar and holding partners to it
- Own the strategy and executive-level oversight of Klaviyo's flagship user conference (K:BOS) and third-party events from big-picture vision through on-site execution
- Own promotional plan to drive leads registrations and engagement for events including but not limited to microsite planning lifecycle strategy paid and internal enablement
- Partner cross-functionally with marketing sales customer success product marketing and executive stakeholders to ensure events strategy supports broader go-to-market and brand goals
- Partner with our Field Marketing team to measure event performance and translate results into strategic recommendations for future investment
- Stay ahead of industry trends and competitive events activity ensuring Klaviyo's presence stays fresh innovative and category-defining
Who you are:
- 12+ years of hands-on event management experience ideally at a fast-paced growth-oriented B2B SaaS or consumer brand company
- At least 3+ years of experience as a people leader
- Experience with partnership and co-branding activations
- A proven portfolio of event experiences with compelling stories to tell about their development management and success metrics including holistic campaigns spanning online and in-person touchpoints
- Track record of leading people and directing agency or contractor relationships to deliver high-bar creative and operational outcomes
- Strategic thinker who can set a year-long vision and calendar while staying close enough to execution to catch what matters
- Exceptional communicator with strong verbal and written skills comfortable presenting to senior leaders and executive stakeholders
- Natural collaborator and people leader who builds strong relationships across teams and gets the best out of the people and partners around them
- Confident decision-maker who can navigate ambiguity competing priorities and high-stakes high-visibility moments with composure
- Tech-savvy with AI tool and skill-building proficiency including Claude/ChatGPT Salesforce event platforms (Splash Swoogo) and the adaptability to learn new tools quickly
- Willingness to travel approximately 25% of the time as needed
Massachusetts Applicants:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors including the applicant’s job-related skills relevant experience education or training and work location.
In addition to base salary our total compensation package may include participation in the company’s annual cash bonus plan variable compensation (OTE) for sales and customer success roles equity sign-on payments and a comprehensive range of health welfare and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
This role may require up to 10% travel for purposes such as new hire onboarding client or partner work if applicable team meetings and industry events. Travel is coordinated in advance.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career where you’ll be welcomed as your whole self from day one and supported with generous benefits we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy security bias awareness and human-in-the-loop). We provide accommodations as needed.
By participating in Klaviyo’s interview process you acknowledge that you have read understood and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data see our Job Applicant Privacy Notice.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race ethnicity citizenship national origin color religion or religious creed age sex (including pregnancy) gender identity sexual orientation physical or mental disability veteran or active military status marital status criminal record genetics retaliation sexual harassment or any other characteristic protected by applicable law.
Skills Required
- 12+ years hands-on event management experience
- At least 3+ years of experience as a people leader
- Experience with partnership and co-branding activations
- Proven portfolio of event experiences with success metrics
- Track record leading agencies and contractors to deliver high-bar creative and operations
- Experience owning and forecasting a multi-million-dollar events budget and negotiating vendor/agency contracts
- Exceptional verbal and written communication; comfortable presenting to senior and executive stakeholders
- Tech-savvy with AI tools (Claude/ChatGPT) Salesforce and event platforms (Splash Swoogo)
- Willingness to travel approximately 25% of the time
- Experience at a fast-paced growth-oriented B2B SaaS or consumer brand company
What the Team is Saying
Klaviyo Compensation & Benefits Highlights
How does Klaviyo ensure its pay and bonus plans are competitive?
Klaviyo supports competitive pay through a total rewards approach that combines salary equity bonus opportunities benefits learning support and a performance culture tied to measurable impact.
- Competitive total rewards: Klaviyo’s benefits overview highlights competitive salaries 401(k) match employee referral bonuses equity an employee stock purchase plan flexible paid time off commuter/transit support fitness reimbursements mental and emotional wellbeing programming and learning support. External reviews reinforce the value of the package with employees citing competitive pay bonuses RSUs ESPP health insurance parental leave unlimited PTO and learning stipends as meaningful parts of the employee experience.
- Pay connected to impact and outcomes: Klaviyo’s handbook frames performance around ownership clarity and measurable results. The value “Know the score” states that results matter more than effort alone while “Drivers wanted” emphasizes proactive ownership and “Be meticulous in your craft” reinforces a high bar for work quality. That creates a compensation and recognition philosophy where strong outcomes not just activity are central to advancement and rewards.
- Equity and long-term value: Equity is a visible part of Klaviyo’s rewards story. Klaviyo offers equity packages to all full-time employees vesting over four years and provides an employee stock purchase plan. That ownership opportunity sits within a growing business: in Q1 2026 Klaviyo reported $358 million in revenue up 28% year over year and raised full-year 2026 revenue guidance to $1.514 billion to $1.522 billion. Those business results give employees a clear connection between company performance long-term growth and the value of ownership-based compensation.
- Rewards supported by growth and development benefits: Klaviyo’s compensation package is paired with benefits that help employees grow their careers and build long-term value. K-Pro Learn learning stipends mentorship Career Architecture and manager development programs support continued skill-building. A customer success manager noted that Klaviyo offers a learning stipend for job-related coaching or training while employee survey insights show 78% of respondents feel they are gaining the skills and experience to grow their careers.
- External signals:
- Compensation Sentiment: External reviews frequently praise Klaviyo’s competitive salary bonuses equity RSUs ESPP 401(k) match learning stipend and generous benefits. (Glassdoor; Comparably)
- Rewards Ratings: Comparably rates Klaviyo’s compensation an A and perks and benefits an A. (Comparably)
- Employee Value Signals: Reviews highlight PTO health insurance parental leave office amenities learning support and work-life balance as part of the overall rewards package. (Glassdoor; Comparably)
Bottom line: Klaviyo keeps compensation competitive by combining salary bonus opportunities equity ESPP retirement support benefits and learning resources with a culture that rewards ownership measurable outcomes and long-term impact.
Klaviyo Insights
What We Do
Klaviyo (NYSE: KVYO) is the B2C CRM. Powered by its built-in data platform and AI Klaviyo combines marketing automation analytics and customer service into one unified solution making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183000 brands like Mattel Glossier Daily Harvest and Liquid Death deliver 1:1 experiences at scale improve efficiency and drive revenue.
Why Work With Us
We refer to our employees as ‘Klaviyos’ and we make up a diverse community united around shared values: We’re curious collaborative driven innovative fun and fully ourselves at work. No matter which team you join your work won’t just impact Klaviyo. It’ll help empower our customers and enable creators across the globe to own their destinies.
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Klaviyo Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
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