Director, Growth Public Relations

About SmartAsset:

SmartAsset is on a mission to help people get better Financial Advice. Our vision is to be the web’s go to resource for financial advice powering the largest marketplace connecting consumers with financial advisors and financial products.

We have raised $110 Million in Series D Funding, bringing our valuation to over $1 Billion to further fuel SmartAsset’s continued growth of its market defining SmartAdvisor platform. Today, SmartAsset reaches more than 100 million people each month through its personal finance content, custom tools and personalized calculators. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020.

SmartAsset has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron’s.  

About the Team:

We view PR as an integral part of our growth engine and the Director will see their job as directly contributing to reach, brand, and ultimately revenue. The team generates over 3,000 unique pieces of media coverage annually.

About the Job:

Top priority for the role will be to drive high quality, high volume coverage of the content we create in-house. The objectives of this coverage are to build awareness and consideration of our brand among search engines, consumers, and the financial advisor community. We’re looking for someone who can partner closely with our editorial and marketing teams to influence the content that is created, develop novel strategies for pitching, and optimize the process for maximum results.

Second priority is to support corporate brand and visibility initiatives, such as driving coverage of new product launches & other corporate news, promoting executive visibility, driving award submissions, etc.

Third priority is to enhance our use of organic social media for both brand and demand generation, again leveraging our extensive content library. 

Responsibilities 

• Manage and develop a high-performing team of 3-4 people.
• Hands-on contributor to team efforts (player/coach)
• Collaborate closely with partners in Editorial, Marketing, Product, and other teams to drive PR initiatives
• Report to CMO and serve on marketing leadership team
• Represent SmartAsset as a media spokesperson

• 8+ years of experience in a PR agency and / or in-house PR role
• Bachelor’s degree
• Strong analytical and writing skills
• Ability to collaborate very well in service of company goals
• Deep network of press relationships 

• Personal Finance experience a plus
• Experience using PR outreach in service of SEO link-building initiatives 

• Medical, Dental and Vision- multiple packages available based on your individualized needs. Some medical and dental plan costs are covered by the company at 100%.
• Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available 
• FSA: Medical and Dependant Care 
• 401K - 3% match with immediate vesting
• Equity packages for each role
• Time Off:  Vacation & Sick Leave,Paid Primary & Secondary Caregiver Parental Leave
• EAP (Employee Assistance Program)
• Pet Insurance
• Supplemental Short-term and Long-term Disability
• Home Office Stipend
• Health and Wellness Stipend
• Monthly Food Delivery Stipend

SmartAsset is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].