Director Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director Marketing in United States.

This is a senior marketing leadership role responsible for shaping and executing the go-to-market strategy for a high-growth, mission-driven software organization operating at the intersection of technology and the public sector. You will own demand generation, lead acquisition, content strategy, and brand positioning across multiple channels while driving measurable pipeline impact. Acting as a strategic partner to Sales and Account Management leadership, you will help align marketing initiatives with revenue goals and customer growth. This role combines hands-on execution with executive-level strategy, requiring both analytical rigor and creative vision. You will lead a multidisciplinary marketing team spanning content, campaigns, events, and communications. The environment is fast-paced, highly collaborative, and deeply focused on delivering measurable outcomes. This is an opportunity to shape market presence and influence growth across complex B2B and government-facing markets.

In this role, you will define and execute the overall marketing strategy, ensuring alignment across sales, product, and leadership teams to drive pipeline growth and revenue impact. You will oversee demand generation programs, brand positioning, content development, and market engagement initiatives across multiple channels. You will also lead a high-performing marketing team while managing budget allocation, performance tracking, and continuous optimization of campaigns and initiatives.

• Own and execute the end-to-end marketing strategy aligned with revenue and pipeline objectives
• Lead demand generation, lead nurturing, and MQL-focused programs to support sales growth
• Partner closely with Sales and Account Management to align go-to-market priorities and execution
• Oversee integrated marketing campaigns across digital, content, events, conferences, and PR
• Develop thought leadership and executive visibility initiatives to strengthen market presence
• Manage marketing budgets, ensuring ROI-driven allocation of resources and investments
• Build, lead, and develop a high-performing marketing team across multiple functional areas
• Analyze campaign performance and apply data-driven insights to improve effectiveness and outcomes

Requirements

The ideal candidate brings a strong background in B2B SaaS marketing with proven leadership experience and the ability to translate strategy into execution. You are both analytical and creative, capable of managing complex marketing programs while influencing senior stakeholders and cross-functional teams. Experience in enterprise or government-facing environments is highly valuable.

• 7+ years of marketing experience, including at least 2+ years in a leadership role
• Proven success building and executing marketing strategies in enterprise SaaS or complex B2B environments
• Strong experience in demand generation, lead generation, and marketing automation strategies
• Solid analytical skills with experience managing budgets, KPIs, and performance optimization
• Ability to lead and develop teams in a fast-paced, results-driven environment
• Strong communication and executive presence with ability to influence senior stakeholders
• Experience across content marketing, campaign execution, and multi-channel marketing programs
• Familiarity with government or regulated markets is strongly preferred

Benefits

• Competitive base salary range: $180,000–$250,000 (based on experience and location)
• Remote-first flexibility with occasional in-person collaboration and fully covered travel
• Comprehensive opportunity to shape and scale marketing strategy at a senior leadership level
• Exposure to high-impact government and enterprise markets with meaningful mission alignment
• Leadership role with full ownership of marketing team development and strategy execution
• Collaborative executive environment with strong alignment between sales and marketing
• Travel and accommodations covered for required in-person interviews and office visits