Director Marketing Technology & Channel Management

Lead the implementation optimization and management of Alliant's integrated marketing technology stack - martech to drive product growth and deeper member relationships. Partner with IT Product Sales Business Intelligence and Operations to ensure scalable marketing technology and architecture that support member acquisitions and full funnel marketing and channel delivery. Champion emerging technologies including generative and agentic AI to transform marketing operations structure and campaign execution.

Essential Responsibilities

• Lead the strategy governance and optimization of the marketing technology stack to support member growth and top-of-the-house business objectives.
• Execute enterprise-wide multi-channel strategies across email DM SMS web search social and other emerging channels.
• Define and execute member journeys using audience segmentation preference data and marketing automation platforms.
• Establish and optimize omnichannel engagement frameworks to deliver seamless consistent member experiences across digital touchpoints.
• Define and maintain channel governance communication standards and best practices to ensure brand consistency and regulatory compliance.
• Drive marketing data analytics attribution and reporting to enable data-driven decision-making.
• Establish campaign tracking tagging and measurement frameworks to accurately evaluate channel and campaign effectiveness.
• Lead the evaluation implementation and adoption of emerging technologies including generative and agentic AI to improve efficiency and effectiveness.
• Develop audience preference models to enable acquisition marketing lifecycle marketing and personalized messages and offers to drive deeper member relationships.
• Partner with product digital IT sales operations compliance procurement and business leaders to define our target martech architecture and side-by-side to deliver on it.
• Monitor analyze and optimize channel performance through testing KPIs attribution models and continuous improvement initiatives. Establish a multi-touch attribution model to improve channel performance tracking and ROI measurements.
• Manage vendor and supplier relationships including negotiating contracts service levels support hours while conducting regular business reviews with select vendor to ensure ongoing quality delivery and performance.
• Conduct internal audits and instill the appropriate governance and controls to ensure adherence to compliance requirements and best practices.
• Serve as a strategic partner provide guidance on campaign orchestration channel attribution data integration and performance reporting critical to driving marketing effectiveness.
• Lead a team accountable for multi-channel management execution governance performance improvement and optimization across areas such as email DM social search websites and landing pages and for audience preference modeling marketing automation AEO /SEO and accessibility best practices optimization CMS platform implementation and management and end-to-end channel management.
• Plan oversee and lead the work of the team to meet functional and individual operational objectives and goals. Coach mentor and develop staff including overseeing new employee onboarding and providing career development planning and opportunities. Responsible for hire fire performance discipline and problem-resolution decisions.

Education & Years of Experience

• Minimum - 4 Year Bachelors Degree in Marketing Computer Science or related
• Preferred - Graduate Degree in Marketing Computer Science or related
• Minimum - 7 Tears or Marketing Technology or related
• Minimum - 3 Years of People management

In Lieu of Education

• 10 Years of Marketing Technology including people management

Compensation & Benefits:

Typical hiring range:‏‏‎ ‎ $149700.00 to $256700.00‎ Annually. Actual compensation will be determined using factors such as experience skills & knowledge. 

‎Benefits: Alliant provides a benefits package including health care vision dental and 401k with employer match including:

• Annual performance bonus
• Work from home up to 3 days a week
• Paid parental leave
• Employee discount programs
• Time off including paid personal and sick days
• 11 paid holidays 
• Education reimbursement

*Note that eligibility and cost of benefits can vary depending on the number of regularly scheduled hours and job status such as regular full-time regular part-time or temporary employment.

Adhere to and ensure compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensures compliance with all applicable state and federal laws company procedures and policies. Maintains integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives. 

The responsibilities listed do not contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this position. Duties responsibilities and activities may change at any time with or without notice.

What We Do

Alliant is unlike any other financial institution — a digital credit union that wows our members. We’re boldly disrupting banking norms to do good for our members employees and communities. With 90 years of history and more than $19 billion in assets Alliant Credit Union is the largest credit union in Illinois and one of the largest in the U.S. Our industry-leading financial products seamless digital experiences and exceptional customer service make banking simpler for our 900000+ members. Fully digital fully human and full of possibility we work to provide our members with experiences that redefine the financial industry challenge the status quo and unleash brilliance.

Why Work With Us

Our employees enjoy a hybrid schedule allowing for flexible remote work and purpose-driven outcome-focused onsite opportunities. Driven by Alliant's guiding principles and values employees across all teams build together to provide our members with industry-leading financial products seamless digital experiences & exceptional customer service.

Gallery