Director of Demand Generation

Overview

Valimail is seeking a Director of Demand Generation to scale the performance of our digital marketing channels and optimize conversion rates. Reporting to the VP of Marketing, this individual will be an integral part of our next phase of growth; responsible for providing direction and establishing standard processes that will craft our GTM strategy as we continue to scale as an organization. 

This individual will partner closely with the product marketing and marketing operations teams as well as our sales and partner teams to drive inbound pipeline growth efforts. Those that are self-motivated and thrive working with a team in a fast-paced environment are best suited for this role. The ideal candidate has a consistent track record of successful demand generation experimentation across key B2B marketing channels.

Frequently cited statistics show that women and underrepresented classes will only apply to roles if they feel they meet 100% of the qualifications. At Valimail, we encourage you to break through that statistic. Roles evolve over time, especially with innovation, and you may be just the person we need in the future. NO ONE ever meets 100% of the qualifications. We hope you're open to learning new skills in order to grow with us. Make our team, your team!

What You'll Be Doing: 

• Own cross-channel demand generation strategy and execution across key audience segments, personas, target geographies, and channels
• Partner with key collaborators and external contractors to identify new programs or areas for improvement that will drive pipeline for Valimail through multiple inbound channels to include paid, social media, account-based marketing, website optimization, content as well as new experimental channels 
• Manage campaign budgets and vendor relationships to scale the performance of our SEO, SEM and paid advertising strategies as well as decrease overall CAC and increase LTV 
• Collaborate closely with product marketing and communications team members to develop compelling assets for new customer acquisition campaigns, demand programs including industry reports, videos, case studies, whitepapers, eBooks, and interactive tools
• Build a world-class ABM program from the ground up, targeting key Enterprise accounts. Partner with SDRs and AEs to engage, nurture and win the accounts
• Share your expertise with members of the growth team to execute lifecycle marketing programs that rely on data for advancement
• Consistently communicate with the senior leadership team on program execution, results, and impact to ensure we’re moving quickly to lean into what’s working and move away from what’s not

About You: 

• 8+ years of experience in demand generation and digital marketing, preferably in the cybersecurity space
• Consistent track record of working at the strategic and tactical level to develop and implement innovative and effective demand and lead generation campaigns
• Superb working knowledge of paid advertising channels (SEM, Disp, Paid Social, etc) as well as account based marketing tactics
• Strong understanding of customer lifecycle marketing focused on driving engagement with our future and current customers 
• Analytical and curious; consistently using data to drive incremental improvements with a firm grasp of inbound funnel reporting, as well as pipeline, conversion, and marketing attribution models
• Experience in planning and implementing campaigns for regional sales teams as well as partner teams
• Outcome driven coach, mentor and role model who manages and develops outstanding talent and gets results through partnership and individual performance improvement
• Strong project management abilities with outstanding organizational skills that meets or exceeds goals, timelines, and budget
• Exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information at all levels of the organization
• Proficiency with Salesforce, Google Analytics, WordPress, Marketo and 6sense preferred 

Who We Are

Valimail is the global leader in zero-trust email security. The company's full line of cloud-native solutions authenticate sender identity to stop phishing, protect brands, and ensure compliance; they are used by organizations ranging from neighborhood shops to some of the world's largest organizations, including Uber, Splunk, Yelp, Mercedes Benz USA, and the U.S. Federal Aviation Administration. Valimail is the fastest-growing DMARC solution with the largest global market share and is the premier DMARC partner for Microsoft 365 environments. 

Why Join Us?

• Competitive pay + participation in employee stock option plan
• Comprehensive health, dental, + vision coverage
• Eight weeks of paid maternity leave & Four weeks of paid paternity leave (if the parent also qualifies for STD, this benefit is in addition)
• Remote First Company, you can work anywhere within the US
• Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work

#li-remote