Director of Lifecycle Marketing

About the role

As Going's Director Lifecycle Marketing you will own the strategy execution and performance of the member lifecycle for our 2M+ monthly active members across email push in-app and web — from onboarding through winback. You will set the roadmap own the lifecycle calendar build the reporting that tracks our impact and lead and develop the lifecycle team. This is a semi-technical leadership role: you'll be the senior owner of our Braze CRM and the go-to partner for Product Engineering and Data & Insights while pushing the program toward AI-enhanced efficiency and automation at scale.

Why we're hiring for this role now: As the world's favorite cheap flight alert platform we're constantly looking for ways to improve our members' experience. By hiring a Director Lifecycle Marketing we will significantly improve our members' experience from the moment they sign up and throughout their years of membership. You will report to the VP Marketing.

In the short term you will

• Develop a deep understanding of Going's Braze integration lifecycle program and marketing tech stack identifying the highest-impact opportunities to improve member experience and business results.
• Take ownership of the lifecycle calendar and campaign workflows establishing clear intake prioritization QA and conflict-free scheduling.
• Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership.
• Get to know your team — their goals strengths and development areas — and establish your management rhythm (1:1s rituals priorities).
• Publish a prioritized lifecycle roadmap and experimentation plan.

In the long term you will

• Own the strategy enhancement and execution of the full lifecycle program. Including scaling personalized omni-channel communications across email push in-app and web that support the Going mobile app website and new-to-market product value.
• Own performance and reporting end-to-end (onboarding through winback) continually improving key metrics like activation adoption engagement retention and LTV and owning the dashboards that track and socialize results.
• Apply AI to all relevant automated journeys to increase program performance and team efficiency.
• Translate business goals into delivery requirements — data segmentation targeting logic and dynamic content — partnering closely with Data Product and Engineering teams on technical projects.
• Hire mentor and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

What you know

Required:

• 8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business) with 3+ years leading and developing people.
• Proven ownership of an end-to-end lifecycle program across multiple channels (email push in-app web) including calendar ownership and program governance.
• Deep hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas segmentation behavioral triggers and personalization/Liquid logic.
• Strong analytical skills: cohort analysis LTV modeling A/B testing and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn.
• Hands-on experience applying AI to lifecycle marketing — e.g. AI-driven personalization send-time optimization predictive segmentation dynamic content and automation — with the judgment to evaluate AI outputs against brand and quality standards and awareness of data privacy/governance.
• Track record of partnering with Data Product and Engineering to ship technical projects; able to translate fluently between technical and non-technical stakeholders.
• A strong copywriter who can write clear on-brand high-converting copy across email push in-app and web. You're not a designer but you write well give sharp and constructive creative critique and raise the quality bar across the team.
• Proven campaign development chops — you can take a campaign from concept and brief through messaging creative direction and execution and you partner effectively with designers (strong briefs balancing brand voice with performance).
• Outstanding project management and organization; a self-starter who balances multiple priorities and follows through.
• Goal-oriented with a track record of setting and achieving long-term performance metrics. Thrives in a fast-paced startup environment wearing multiple hats and working on a breadth of projects.
• You're legally authorized to work in the United States and able to work US-hours.

Preferred:

• Experience at a consumer subscription or membership business; experience scaling lifecycle for a mobile app.
• Experience building toward an AI-native or highly automated lifecycle system.
• Familiarity with CDPs deliverability and the broader lifecycle/orchestration tech stack.

Benefits & Perks you'll love…

• The salary for this role starts at $175000 + equity
• 100% remote work environment
• Annual team retreats with past destinations including Scottsdale Washington D.C. Vancouver and Mexico City.
• Open vacation policy with a 15-day minimum
• Comprehensive health vision dental and life insurance
• 401(k) with a 5% match
• $750/quarter remote work wellness and wisdom stipend
• Up to 12 weeks of paid family leave
• Meetup stipend when you cross paths with a co-worker
• Continuing education & development reimbursement
• Challenging problems to solve and an awesome team to collaborate with every single day

What We Do

Supporting over 2 million members we send you affordable international & domestic US flight deals daily so you can invite the unexpected and never overpay on flights again. Unlike automated flight alerts and “deals” sent out by way of affiliate links we leverage innovative software and our team of human flight experts to send out rigorously-vetted high-quality deals that are worth our members’ time and money. We’re so much more than crusaders for cheap flights and our numbers prove it. - 2 million: Members to date growing every day - 100%: Our average year-over-year revenue growth set to continue on this trend - $100 million: Total airfare our deals have helped members save. - $31000: The largest member savings in one purchase occurred when our members bought 5 plane tickets to Bali when we sent out a mistake business class fare. - 263009: Miles our most prolific member has traveled with the 20 Going deals she has purchased. - 30+: Number of proposals have happened on SCF trips… that we know of. - Countless: Memories and stories created through our members’ trips. We’re making travel dreams more attainable for everyone one deal at a time. We're a 100% remote team with members all over the world. If “to travel is to live” resonates with you and your background seems like it could be a fit for one of our positions we’d love to hear from you!

Why Work With Us

At Going stuffy corporate jargon and the 9-5 rules aren’t for us. We’re not just a company that searches for flight deals we’re travelers too & we love sharing with our members and finding ways to connect because we’re always inviting the unexpected no matter when or where you work. We have big plans and our team is ready to grow!

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