Director of Marketing

(Confidential Posting) DIRECTOR OF MARKETING Objection The Marketing Director will lead a high-performing team and drive the next phase of brand growth and demand generation. This role will oversee a multi-million-dollar marketing budget and a diverse team responsible for building awareness, generating qualified leads, and strengthening our position as the nation’s leading firm in humanitarian immigration law. The ideal candidate blends strategic vision with hands-on execution, thrives in a fast-paced environment, and leads with empathy and clarity. Key Responsibilities Strategic Leadership • Develop and execute a comprehensive marketing strategy that supports firmwide revenue goals of $1.5M per month ($18M annually). • Oversee a team of 5–8 marketing professionals, fostering an accountable, collaborative, and innovative culture. • Partner with the CEO, Sales, and Operations leadership to align marketing investments with firmwide business objectives. Budget & Performance Oversight • Manage and optimize an annual marketing budget of $3–4 million, ensuring ROI and cost-effectiveness across channels. • Lead full-funnel performance tracking and analytics to connect marketing KPIs directly to revenue outcomes. • Produce and present marketing performance dashboards and insights to the executive team. Campaign Development & Demand Generation • Design and oversee multi-channel campaigns that generate 4,000–6,000 qualified leads per month. • Leverage paid, organic, referral, and community strategies to expand reach and engagement. • Oversee campaign testing, segmentation, and automation to maximize conversion and retention. Brand & Thought Leadership • Strengthen the firm’s brand identity and storytelling to position it as the trusted leader in humanitarian immigration law. • Champion consistent brand messaging and creative excellence across all digital and offline platforms. • Lead initiatives that highlight thought leadership and community impact. Technology & Systems Oversight • Oversee and optimize the firm’s marketing tech stack, including: • HubSpot CRM & Marketing Hub (required) • Google Ads / GA4 / Meta Ads Manager • Call Tracking Metrics (for attribution and ROI) • BirdEye (for reviews and reputation management) • Microsoft Suite • Social platforms: TikTok, Instagram, Facebook, YouTube, and LinkedIn Qualifications • Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication. • 10+ years in marketing, with 3–5 years at a director or senior leadership level. • Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth. • Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting. • Strong analytical mindset; able to translate marketing data into actionable business insights. • Skilled at building and scaling teams, with a passion for coaching and developing talent. Job Type: Full-time Pay: $126,000.00 - $164,000.00 per year Language: • English & Spanish (Required) Work Location: In person