Director of Marketing, CAS (Remote)

Date Posted:
2022-08-11-07:00
Country:
United States of America
Location:
HNC99: Field Office - NC Remote Location, Remote City, NC, 27601 USA

Our Connected Aviation Solutions team provides advanced information management systems, products and services that enable the connected ecosystem by bringing together Collins' unique breadth of aviation products with our smart digital solutions to help us enhance every aspect of the end-to-end travel experience. We help airlines, airports and business aircraft turn data into value to streamline operations, increase efficiency and reduce cost, enhance the passenger experience and contribute to sustainable flight. By combining the best networks, connectivity and data/analytics solutions, we're solving big problems for our customers and the world, while enhancing the security and connectivity of systems both on and off the aircraft, to help operators and passengers stay more connected and informed and create a more sustainable, efficient, reliable and enjoyable travel experience. Aviation connects the world. Our Connected Aviation Solutions team connects aviation. Sustainably. Seamlessly. Securely.

The Director of Marketing will have global responsibility to enable Connected Aviation Solutions (CAS) double digit growth over the Collins Aerospace Long Range Plan (LRP). The Director will lead an organization of 25+ which will include the current CAS Marketing organization and the integration of the FlightAware Marketing team. The leadership role will have budgetary responsibility that includes, but is not limited to: staffing, creative, digital, ad placement, tradeshows, events, sponsorships, consulting and other industry events to promote and establish the Connected Aviation Solutions brand.

The Director of Marketing leader will enable the re-imagining of the CAS marketing team into a dedicated organizational structure designed to accelerate the CAS brand and unleash the full potential of the newly formed business over the long-range plan. The areas of re-imagining are as follows:

• Strategic Marketing: Strategic Marketing includes leading a team of subject matter experts focusing on the overall segment including competitive trends, market size, technologies, disruptors in the OEM, operator, airports, and digital aviation ecosystem. This team will work closely with the Program, Product and Sales teams in addition to customers.
• Product Marketing: Product Marketing organization encompasses market sizing, competitive assessment, product launch, pricing strategies, print, social and media campaigns and ancillary collateral in support of the SBU VSL's that enable Sales. This also includes customer communication plans and feedback. This team will work closely with the Product, Program and Sales teams along with Marketing Experience.
• Marketing Experience: Marketing Experience organization encompasses enablement of the product launch. This team will work website, webinar, social, digital and data visualization, and support focus groups and trials. This role will work closely with the central Communications team to align with a One Collins story. This includes content, internal and external websites, creative management, presentations, and collateral
• Marketing Operations: Marketing Operations includes event planning, tradeshow readiness, speaking engagements, voice of customer feedback, web traffic, analytics and other key KPI's to manage the team.

Primary Responsibilities:

• Take responsibility for annual marketing plan, strategy, and team
• Identify and plan differentiated and impactful marketing strategies/materials
• Build, manage and coach a high-performing marketing team
• Drive the implementation of marketing campaigns that meet business objectives and drive leads
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• Work closely with the sales department to align sales and marketing strategies
• Manage marketing budget and expenditures
• Maintain brand standards and ensure compliance across all marketing and communications channels
• Identify competitors and evaluate their strategies and positioning and devise counterstrategies
• Build long term relationships with employees, clients, government officials and stakeholders

Basic Qualifications:

• A University degree or equivalent experience a minimum 14 years prior relevant experience OR an Advanced degree in a related field and minimum 12 years' experience.
• Leadership of a team or organization focused on developing and growing employees while driving results.
• Experience focused on growing audiences for products and services to include:
  • Development of marketing plans while working closely with clients, management, creative and content teams
  • Strategic and tactical execution of marketing campaigns, product concepts, reporting, analysis, and recommendations

Preferred Qualifications:

• MA degree (preferred) in Marketing, Communication, or similar relevant field
• Outstanding communication, presentation, and leadership skills
• In depth knowledge of market research
• Sense of ownership and pride in your performance and its impact on company's success
• Critical thinker and problem-solving skills
• Demonstrated Collins Aerospace Leadership principles including
  • Collaboration
  • Communication
  • Courage
  • Customer Focus
  • Strategic Vision
  • Developing Talent
  • Driving Results and
  • Instilling Trust

Remote: Employees who are working in Remote roles will work primarily offsite (from home). An employee may be expected to travel to the site location as needed.

Collins Aerospace, a Raytheon Technologies company, is a leader in technologically advanced and intelligent solutions for the global aerospace and defense industry. Collins Aerospace has the capabilities, comprehensive portfolio and expertise to solve customers' toughest challenges and to meet the demands of a rapidly evolving global market.

Our Connected Aviation Solutions team provides advanced information management systems, products and services that enable the connected ecosystem by bringing together Collins' unique breadth of aviation products with our smart digital solutions to help us enhance every aspect of the end-to-end travel experience. We help airlines, airports and business aircraft turn data into value to streamline operations, increase efficiency and reduce cost, enhance the passenger experience and contribute to sustainable flight. By combining the best networks, connectivity and data/analytics solutions, we're solving big problems for our customers and the world, while enhancing the security and connectivity of systems both on and off the aircraft, to help operators and passengers stay more connected and informed and create a more sustainable, efficient, reliable and enjoyable travel experience. Aviation connects the world. Our Connected Aviation Solutions team connects aviation. Sustainably. Seamlessly. Securely.

Collins Aerospace Diversity & Inclusion Statement:

Diversity drives innovation; inclusion drives success. We believe a multitude of approaches and ideas enable us to deliver the best results for our workforce, workplace, and customers. We are committed to fostering a culture where all employees can share their passions and ideas so we can tackle the toughest challenges in our industry and pave new paths to limitless possibility.

WE ARE REDEFINING AEROSPACE.

Some of our competitive benefits package includes:

• Medical, dental, and vision insurance
• Three weeks of vacation for newly hired employees
• Generous 401(k) plan that includes employer matching funds and separate employer retirement contribution, including a Lifetime Income Strategy option
• Tuition reimbursement program
• Student Loan Repayment Program
• Life insurance and disability coverage
• Optional coverages you can buy: pet insurance, home and auto insurance, additional life and accident insurance,critical illnessinsurance, group legal, ID theft protection
• Birth, adoption, parental leave benefits
• Ovia Health, fertility, and family planning
• Adoption Assistance
• Autism Benefit
• Employee Assistance Plan, including up to 10 free counseling sessions
• Healthy You Incentives, wellness rewards program
• Doctor on Demand, virtual doctor visits
• Bright Horizons, child and elder care services
• Teladoc Medical Experts, second opinion program
• And more!

Nothing matters more to Collins Aerospace than our strong ethical and safety commitments. As such, all U.S. positions require a background check, which may include a drug screen.

Note:

• Background check and drug screen required (every external new hire in the U.S.)
• Drug Screen only performed on re-hires who have been gone for more than 1 year

At Collins, the paths we pave together lead to limitless possibility. And the bonds we form - with our customers and with each other -- propel us all higher, again and again.

Apply now and be part of the team that's redefining aerospace, every day.

Raytheon Technologies is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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