Director of Paid Media

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Paid Media based in the United States.

The Director of Paid Media will lead the development and execution of a comprehensive omnichannel paid media strategy designed to accelerate customer acquisition and business growth.
This role will own performance marketing initiatives across multiple channels, manage significant budgets, and drive data-informed investment decisions.
The position combines strategic leadership with hands-on optimization, requiring strong expertise in paid media, analytics, creative testing, and customer growth strategies.
You will collaborate closely with cross-functional teams to improve acquisition funnels, strengthen measurement capabilities, and maximize marketing efficiency.
As a key leader within the Growth function, you will build high-performing teams, develop external partnerships, and establish scalable processes.
This is an opportunity to make a direct impact in a fast-growing, innovative environment focused on measurable growth and continuous experimentation.

The Director of Paid Media will oversee the complete paid media ecosystem, ensuring effective strategy, execution, optimization, and team development across acquisition channels.

• Own and execute the full-funnel, omnichannel paid media strategy across prospecting, retargeting, and retention initiatives.
• Manage performance marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), contribution margins, and revenue performance across digital commerce channels.
• Partner on budget planning, forecasting, pacing decisions, and resource allocation to maximize return on marketing investment.
• Identify and test new customer acquisition opportunities through emerging audiences, platforms, offers, and funnel strategies.
• Build and maintain strong relationships with advertising platforms, technology partners, and external vendors to leverage new opportunities, support, and innovation.
• Develop structured experimentation programs across creative assets, audiences, landing pages, and measurement approaches to continuously improve performance.
• Collaborate with creative and content teams to translate audience insights into effective platform-specific advertising strategies.
• Lead and grow the Paid Media team by hiring, mentoring, managing performance, and establishing operational standards and processes.
• Partner with Growth, Marketing, and Brand teams to improve attribution, tracking infrastructure, data quality, and measurement frameworks.
• Support additional strategic initiatives as needed, with occasional travel required on an as-needed basis.

Requirements:

The ideal candidate is a strategic and analytical paid media leader with proven experience scaling acquisition programs in fast-paced digital environments.

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
• 5+ years of professional experience in eCommerce, with consumer packaged goods (CPG) experience strongly preferred.
• Demonstrated success developing and managing omnichannel paid media strategies.
• Previous people management and team leadership experience.
• Strong understanding of performance marketing metrics, budgeting, forecasting, and P&L-driven decision-making.
• Experience managing significant advertising budgets and optimizing spend based on business outcomes.
• Excellent proficiency with AI tools and the ability to integrate AI into workflows, automation, and decision-making processes.
• Strong analytical skills with intermediate to advanced Excel proficiency.
• Ability to adapt quickly, solve complex problems, and innovate in a high-growth environment.
• Strong communication, collaboration, and stakeholder management skills.

Benefits:

• Competitive salary range of $145,000–$165,000 USD annually, based on experience.
• Fully remote work environment.
• Flexible paid time off.
• Paid sick leave and paid holidays.
• Paid volunteer time off.
• Medical, dental, and vision insurance.
• Flexible Spending Account (FSA).
• Company-matched 401(k) contribution up to 4%.
• Eligibility for discretionary bonus opportunities.
• Employee and immediate-family product discounts after eligibility periods.
• Opportunity to contribute to a mission-driven, fast-growing organization with a collaborative culture.