Director of Product - Growth

At ActiveCampaign we empower small businesses to thrive by providing the tools they need to grow connect and deliver value to their customers. As part of our continued growth we are seeking a strategic and innovative Director of Product - Growth to lead high-impact initiatives drive collaboration with go-to-market (GTM) teams and deliver measurable business outcomes.

As the Director of Product - Growth you will lead and mentor a team of Product Managers each responsible for a core area of growth: ACHQ (franchise offering) partner platform expansion billing and monetization and a PLG-focused experimental growth team.

Your role will involve setting the vision and strategy for these areas fostering collaboration across teams and driving the execution of roadmaps that unlock customer and business growth. This position demands a combination of strategic leadership deep partnership with GTM teams and a focus on delivering measurable results.

What your day could consist of:

• Define and communicate the overarching product growth strategy ensuring alignment with company objectives.

• Partner closely with GTM teams including sales marketing and customer success to identify and capitalize on growth opportunities.

• Lead mentor and develop a team of Product Managers empowering them to fully own their respective areas.

• Foster a collaborative high-performing culture focused on innovation accountability and continuous learning.

• Work closely with Commercial Director Franchise Sales and guide the team in building and scaling the ACHQ franchise product ensuring it meets the unique needs of franchise customers.

• Work closely with VP Partner Growth to align on partner growth strategy defining roadmap and levers to unlock new revenue streams.

• Work closely with the Pricing and Packaging leader to uncover pricing and packaging strategies that drive growth and are aligned with customer and market expectations.

• Develop a clear view of the self-serve funnel in collaboration with sales marketing operations and customer leadership.

• Establish success metrics across all focus areas and ensure the team tracks performance to drive continuous improvement.

• Use data market research and customer feedback to inform strategies and prioritize investments.

What is needed:

• 8+ years in product management with at least 3 years in a leadership role.

• Proven success driving growth-focused initiatives in areas such as partner platforms billing/monetization or PLG experimentation.

• Experience partnering with GTM teams to deliver high-impact cross-functional initiatives.

• Strong strategic thinking with the ability to set and align teams around a clear vision.

• Exceptional collaboration and communication skills with the ability to influence and inspire cross-functional teams.

• Analytical mindset with a focus on outcomes and the ability to translate data into actionable insights.

• Demonstrated ability to lead develop and inspire high-performing teams.

• Commitment to fostering a culture of innovation ownership and continuous learning.

$216000 - $264000 a year

Compensation details listed in this posting reflect the base rate only and do not include bonus equity or sales incentives if applicable.

ActiveCampaign believes in and is committed to equitable compensation practices.  The salary range provided above is a good faith estimate of the pay range determined by the location associated with the job posting. The actual salary depends on a candidate’s skills experience and work location. Candidates may also be eligible for other role-specific compensation such as equity an annual performance bonus or other incentive compensation depending on the role.