Director of Product Management

At Adstra we know great things happen when people come together with one shared goal. The future of data is happening at Adstra. Come join our growing team.

We are currently seeking a Director Product Management (Data & Identity) to join our team of professionals.

This leader will own product strategy and outcomes for key parts of Adstra’s identity and data platform and solutions portfolio. The ideal candidate brings deep experience in data + identity and adtech/martech ecosystems (e.g. identity resolution onboarding clean rooms measurement/attribution activation privacy-safe data collaboration) and has operated in environments similar to LiveRamp TransUnion Epsilon and other data/identity providers and adjacent platforms.

This role requires a modern product leader with: product passion customer empathy strong judgement high integrity crisp communication and a relentless focus on outcomes. You’ll lead empowered product teams to solve meaningful customer and business problems—shipping is necessary but not sufficient. You will sign up for measurable results and influence cross-functionally through strong product sense data and narrative.

Responsibilities for this opportunity include but are not limited to:

Supervisory Responsibilities:

• Set product operating rhythms (planning discovery delivery launch readiness) and ensure teams are aligned to clear outcomes (OKRs/KPIs).
• Partner closely with Engineering and Design leadership to maintain durable empowered product teams with strong discovery capabilities.
• Establish high standards for product strategy discovery artifacts written narratives and decision-making quality.
• Lead mentor and develop a team of Product Managers fostering a culture of accountability innovation and continuous improvement. Participate in hiring onboarding coaching and performance management to build diverse inclusive high-performing product teams.

Duties/Responsibilities:

• Own product strategy and roadmap for assigned areas of Adstra’s data and identity offerings grounded in customer needs market dynamics and measurable business outcomes.
• Lead modern product discovery and delivery: continuously identify problems worth solving validate solutions quickly and ship iteratively to drive adoption retention revenue and customer value.
• Serve as the accountable leader for value and viability—ensuring solutions are loved by customers and workable across the business (privacy security legal compliance finance sales delivery and operations).
• Develop deep customer and industry expertise across identity and data workflows (collection resolution enrichment governance activation measurement) and translate insights into product advantage.
• Create crisp positioning and product narratives in partnership with Product Marketing Marketing and Sales; enable GTM teams with compelling value propositions pricing/packaging input and competitive differentiation.
• Partner with Engineering to define platform capabilities API contracts reliability/latency expectations data quality metrics and roadmap sequencing that supports scalable delivery.
• Define and monitor success metrics (OKRs/KPIs) instrumentation experimentation approaches and feedback loops to drive continuous improvement.
• Navigate complexity and constraints typical to the category: privacy-by-design consent data rights identity graph quality partner dependencies and evolving regulation and platform policies.
• Build alignment across stakeholders (Sales Customer Success Delivery Legal/Privacy Security Data Science Partnerships) and make clear tradeoffs with sound judgement.
• Represent Product leadership in executive and customer-facing settings; communicate strategy progress risks and decisions through structured data-informed narratives and presentations.
• Travel required; expected to participate in key customer/partner meetings QBRs and industry events to deepen customer empathy and sharpen product strategy.

AI & Data Proficiency Responsibilities:

• Demonstrate strong AI literacy and apply AI thoughtfully across the product lifecycle (discovery delivery operations) including:
• Using AI tools to accelerate research synthesis prototyping and analytics workflows while maintaining rigorous judgement and validation.
• Identifying opportunities to embed AI/ML into identity and data products (e.g. matching/linkage quality entity resolution propensity scoring anomaly detection automated governance) with clear ROI and guardrails.
• Partnering with Engineering/Data Science to evaluate model performance monitoring bias/fairness concerns explainability and privacy-safe learning patterns.
• Set standards for responsible AI usage aligned with customer trust contractual obligations and privacy/compliance requirements.

In addition our “ideal candidate” has the following skills & experience:

• Deep domain experience in data/identity and adtech/martech ecosystems; understands identity resolution onboarding/activation measurement clean rooms and partner/platform dynamics.
• Demonstrated ability to lead empowered product teams to outcomes using modern discovery methods (rapid prototyping customer testing data-informed decisions).
• Strong product sense: customer empathy market insight business viability instincts and mastery of product tradeoffs.
• Exceptional written and verbal communication; able to influence through structured narratives clear thinking and data/logic—without relying on authority.
• High integrity and strong collaboration skills; builds trust across Product Engineering Design Sales Legal/Privacy and customer teams.
• Proven ability to maintain focus avoid “feature factory” dynamics and drive toward the smallest set of changes that create the largest impact.
• Strong analytical capability: defines metrics reads signals and translates ambiguity into prioritized action.
• Comfortable operating in a fast-paced high-accountability environment; a true “CEO of the product” mindset with ownership of results.

In addition our "ideal candidate" has the following skills & experience:

• Bachelor’s degree in a related field or equivalent practical experience (technical degree preferred).
• 8+ years of experience building technology products including 3+ years leading product teams.
• Experience shipping data-intensive platforms APIs or enterprise SaaS products; experience with identity/data products strongly preferred.

About Adstra

Adstra a privately held PE backed company provides a comprehensive suite of data and identity solutions for a wide-array of use cases to a diverse base of blue-chip clients.

Adstra is the new model for the data-driven enterprise. Adstra as the first Enterprise Identity Platform comprises a comprehensive suite of transparent identity and data solutions that are portable futureproofed and offered via a subscription-based model that liberates brands to realize the maximum value from their data. Adstra frictionlessly and cost effectively connects brands with authenticated audiences tailored to specific business and campaign objectives across all media.  Adstra also is a leading provider of customer acquisition data brokerage and data management services supporting both the for profit and nonprofit markets.  Adstra is headquartered in Princeton New Jersey with offices across the United States.

To learn more about why Adstra is the new ideal in places to work check out our Adstra Careers and our Great Place to Work certification pages today!

Adstra offers excellent benefits including medical dental vision life LTD 401k w/ company match paid time off business casual dress summer hours customized training & more!  If you are one of the “best and brightest” in your field and you’re looking to position yourself for the future this is a great opportunity.

Equal Employment Opportunity

Adstra provides equal employment opportunities to all employees and applicants for employment. All practices such as recruitment selection promotions and other terms and conditions of employment are administered in a manner that ensures there is no discrimination on the basis of race color national origin ancestry religion citizenship age gender gender expression or identity sexual orientation marital status disability pregnancy medical condition genetic information protected veterans or any other protected characteristic under applicable law.

For immediate consideration please create a profile and make sure you provide your resume and current contact information.  We look forward to learning more about you and the value you can bring to Adstra!

We want to be your Employer of Choice! 

EOE/M/F/D/V 

What We Do

Welcome to Adstra – we help brands connect and activate data across channels through dynamic identity solutions. With a focus on transparency and innovation our team transforms complex data into actionable insights that drive real business outcomes.

Why Work With Us

Adstra is a champion for our clients – and that starts with our people. We empower every team member to reach their full potential while delivering meaningful value across every client relationship. Recognized as a Great Place to Work we’re proud to build a culture where employees and clients thrive together.

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