Founding Marketing Lead

• Own and optimize existing growth channels including outbound email to school counselors and staff workshop programs
• Design and run experiments on new acquisition channels — define the hypothesis set success criteria upfront analyze results and scale or kill accordingly
• Build the sequences messaging frameworks and targeting infrastructure that make outreach repeatable and scalable
• Explore new channels (ed-tech partnerships paid acquisition referral programs and others) and build the investment case for what works
• Manage contractors and external vendors to extend capacity without adding headcount
• Translate channel performance into clear recommendations for where Marble should invest next

• 6+ years of experience in growth demand gen or early-stage marketing with meaningful time at a startup where you built something from scratch
• You've been an early or founding marketer before or played a comparable 0-to-1 role and have results to show for it
• You understand SMB and mid-market demand gen: the channels the unit economics and the traps
• Analytically strong. You can design a clean experiment interrogate a funnel and make a fast prioritization call with incomplete data
• You've managed contractors or external partners to get things shipped
• Low ego and outcome-obsessed with no preferred playbook just whatever the problem demands
• Comfortable moving fast and making decisions without perfect information
• Mission-driven and energized by improving access to mental health care for kids

• Direct impact on kids' mental health access — this work is meaningful
• Greenfield opportunity to build something from the ground up with leadership support and a clear growth path
• Small experienced team that moves fast and takes the work seriously
• Competitive compensation benefits and equity

What We Do

Marble Health is building the operating system for youth mental health. A platform that connects schools therapists health plans and families - who all have incentives to provide truly effective care to kids struggling with their mental health. Our mission is simple but ambitious: make it dramatically easier for young people to get the mental health care they need and provide the products that make that care truly effective - ultimately enabling a happier & healthier generation of young people. We’re reimagining how care can work when all the people who want to help are truly connected. Families who are being devastated by this crisis; Schools whose budgets are being affecting; Therapists who want to help but struggle with the complexities of our healthcare system; and Insurance payers who are paying the price when kids don't receive care. They all have incentives to fix this problem but historically have been completely siloed. We're changing that. And we're not stopping there. We're also defining the new era of behavioral healthcare with AI at the center. We’re creating what we think of as a “therapist Ironman suite” — a set of AI-powered tools support systems coaching and resources that make clinicians better at their work. We’re building AI capabilities to elevate care quality at scale from assisting with documentation to providing real-time guidance during sessions. We’re exploring how AI can act as a therapy copilot for students themselves giving them resources and support between sessions. By pairing a connected care network with cutting-edge AI we’re aiming to set a new standard for how mental health care is delivered.

Why Work With Us

Our founders built unicorn behavioral health startup Headway and our team shares a relentless drive operational excellence and a team-first mindset. We work closely with therapists students families and schools — and are uniquely positioned to lead AI innovation in youth mental health care at scale.

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