Growth Marketer

Company Overview:
Wonderschool’s mission is to ensure every child has access to a child care program that helps them realize their full potential. Our passionate team members are fulfilling this mission through the development of a suite of tools designed to support a variety of stakeholders including families, in-home child care providers, child care centers, nonprofits, governments and employers. These product offerings help providers leverage cutting-edge technology to meet the demands of their business while engaging with a community of like-minded peers that offer support, advice, and a strong sense of belonging. In addition to supporting child care providers, we have also designed a comprehensive database that directly connects families with Wonderschool’s affiliated providers. This dual facing network helps bridge the gap between families and providers in a revolutionary way. 

We have already successfully partnered with childcare providers in over 530 cities across the US and are committed to continuing to expand our positive impact! In order to support our rapid growth, Wonderschool is actively looking to hire passionate, forward-thinking, and creative individuals to join our wonderful team.

Position Summary:

Wonderschool is seeking a Growth Marketer who can grow and scale our Marketplace by helping parents in their search for child care and developing our supply pipeline. As a member of the Marketplace team, the Growth Marketer will create and own acquisition and communications across the parent and provider journey, test strategies to optimize the funnel, and help build a multi-channel marketing program. The ideal candidate is resourceful, collaborative, and is comfortable working with autonomy. A successful candidate will thrive in a dynamic and fast-paced organization, have a learner’s mindset, and can think strategically while remaining detail-oriented.

Responsibilities:

• Design, implement, and own communications across Wonderschool’s Marketplace, optimizing the consumer journeys to maximize conversions
• Define channel strategy and experimentation plans, including targeting, messaging, and success metrics across parents and providers
• Plan and manage our largest traffic channels, including Wonderschool Marketplace, cross-site placements, and outbound
• Identify and scale new opportunities for customer growth and brand awareness
• Partner cross-functionally to get new customer behavior data from our core product into the CRM to drive personalized campaigns
• Manage external marketing agencies and contractors
• Effectively leverage data to optimize channel performance and drive reporting conversations with leadership

Required Qualifications:

• 5+  years relevant work experience in roles requiring creative problem solving, strategic thinking, and cross-functional collaboration
• Demonstrated experience using analysis and metrics to drive decision making
• Systems expertise with marketing technology tools, specifically HubSpot, Google Search Console, and Google Analytics
• Excellent verbal and written communication skills
• Strong organizational skills including prioritizing, time management, and meeting deadlines
• BA/BS required

Preferred Qualifications:

• Experience working in lifecycle, email, or push marketing in a B2C environment
• Experience managing contractors or external agencies

What We Offer:

• Health benefits offering 100% coverage for employee premiums and 80% for dependents
• Wifi and Employee Wellness stipends paid out on a monthly basis
• A flexible PTO plan, paid holidays, and mental wellness days 
• Highly competitive parental leave policies, eligible to qualified individuals after 6-months of employment
• An autonomous workplace that prioritizes health and wellness to ensure our employees can produce their best work while achieving their personal and professional goals
• A fully remote, but highly collaborative, work environment with a variety of team bonding opportunities

Wonderschool is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure our interviews to directly assess skills and talent.