Growth Marketing Lead

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Our Referral Marketing team is building a best in class referral program, and you will have a pivotal role in our mission to revolutionize the therapy healthcare marketplace. We are looking for an experienced growth marketer who will launch high-velocity experiments and build upon the end to end referral user journey, learning and creating new tactics to further engage our user base. 

You will:

• Design and launch new experiments to further extend our referral program
• Work with a dynamic cross-functional team to create new product features
• Craft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentation
• Leverage customer and data insights to identify opportunities for new segmentation strategies
• Develop strategy and best practices for engaging user base across segments and cohorts
• Track and analyze program performance, and identify opportunities for optimization

You’d be a great fit for this role if:

• You have 4-6+ years experience as a growth marketer or operator in high-growth environments
• You have an empathetic, customer-centric approach that keeps the customer experience at the center
• You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
• You thrive in a fast paced, high-growth startup environment and have launched experiments in these environments
• You are excited by the opportunity to own end to end initiatives, from high level strategy as well as roll-up the sleeves work to get things done
• You have a proven track record of setting targets and creating a strategic framework to consistently meet them
• You are experienced in working with cross functional teams
• You have experience with referral programs, B2B, and/or marketplaces (a plus)

Compensation and Benefits:

• Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
  • Group A: $135,000
  • Group B: $122,500
  • Group C: $108,000
  • Examples of cities located in each Compensation Grouping:
    • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
    • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
    • Group C = All remaining cities 
  • Other compensation includes: discretionary bonuses and/or commission
• Benefits offered include:
  • Equity Compensation
  • Medical, Dental, and Vision coverage
  • HSA / FSA
  • 401K
  • Work-from-Home Stipend
  • Therapy Reimbursement
  • 16-week parental leave for eligible employees
  • Carrot Fertility annual reimbursement and membership
  • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
  • Flexible PTO
  • Employee Assistance Program (EAP)
  • Training and professional development

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