Growth Marketing Specialist

FUNDED FINTECH STARTUP SEEKS VISIONARY GROWTH MARKETING SPECIALIST

WeMoney is an award-winning and fast-growing Fintech company, on a mission to transform consumer finance. WeMoney’s mission is big – every minute of the day, people around the world worry about their finances. People often ask themselves: “Do I have enough money to get me through this week? I’m too much on my credit card, but I feel trapped, I want to save for a holiday, but don’t have willpower!”. We are looking for visionary people that want to change the status quo and have a positive impact on our users’ financial lives.

• Award-winning fast-growing Fintech
• Transforming consumer finance
• Empowering people on a pathway to significantly improved financial health
• Fintech VC funded & backed
• Looking for an amazingly talented Growth Marketing Specialist to join our mission

ABOUT WEMONEY

WeMoney is a social financial wellness platform that brings together banking, credit scores and access crowdsourced money tips from authentic real people navigating the money journey, together.

We’re backed by visionary VC’s and investors and have achieved rapid growth in Australia (200,000+ downloads in 12 months), we’re looking to expand internationally and spread the message of financial wellness at a global level.

DO THE BEST WORK OF YOUR LIFE

We’re looking for a Growth Marketing Specialist that will join our Growth team. You’ll get to work with an amazing close-knit team and help us create an amazing product experience for millions of people to do money better.

The Role

As a Growth Marketing Specialist, you’ll be responsible for contributing to our user growth initiatives, understanding the key levers for growth and retention, and to develop and execute these strategies and activities.

In this role you will work remotely, being supported by a high-performing team. We’re looking for someone who operates well in a results-driven environment, underpinned by our obsession for a member-first experience.

How you contribute

• Use a growth model to ideate, create and execute tests and experiments to achieve growth objectives, doubling down on those that drive key outcomes
• Execute growth experiments across a range of marketing and product channels e.g. marketing automation (email, push, in-app), customer journey planning, product-based acquisition, landing pages etc.
• Complete end to end tracking and attribution for all experiments, including analytics, booking conversion and experiment documentation.
• Work in a cross functional team to execute experiments & deliver optimisations, including growth specialists, engineers and UI/UX specialists.
• Understand the customer lifecycle and implement comms and experiments on the WeMoney platform to drive engagement.
• Use data and models to prioritise work using growth methodology.

What you're bringing to the table

• 4+ years experience in digital marketing or product, hands on execution not just strategy
• Deep understanding of web and product analytics, database segmentation/personalisation and attribution (e.g. Amplitude, Google Analytics)
• Technical marketing skills e.g. marketing automation (e.g. Autopilot, Braze), experimentation, basic design (e.g. Photoshop, Figma), HTML
• Worked with product teams and understand how to leverage both product and marketing to drive outcomes
• Understand and apply the principles of UI/UX and customer journey mapping
• Marketing foundations of positioning, messaging and copywriting
• You have a consistent track record of achieving targets and goals, preferably in a FinTech or high-growth setting

You’re more than your job description

• You have proven ability to work across geographic and cultural boundaries
• You’re an excellent communicator
• You’re not satisfied with what’s already available and have the ambition to revise and improve things in the name of progress

What we will provide

• Industry-leading salary package
• A professional, supportive and dedicated team
• Opportunity to grow with a dynamic FinTech start-up
• Ongoing training and support
• Flexible working hours and arrangements

We’re after a talented person who is looking to do good things in the world. We surround ourselves with people who are switched on and genuinely care about their work and want to help others. If you believe your skillset and drive meets the above criteria, email your resume today by clicking the Apply button below.

WeMoney is a remote-first organisation, and you will be required to work from home. Only shortlisted candidates will be contacted.