Growth Marketing Strategy Manager

We are seeking an exceptional Growth Marketing Strategy Manager to join our Growth Marketing team (under the Product org). This role will report to the VP of Growth Marketing. 

You will define and shape how we will drive Garner adoption at our largest clients. You’ll own the engagement strategy at our clients and launch marketing campaigns (e.g. email SMS direct mail creating custom marketing assets) to drive member sign-ups and engagement with Garner. You will serve as the strategic marketing partner to our Client Management teams. As Garner scales fast you will also be responsible for building scalable automated and efficient processes and tools (including building AI tools). This is a highly strategic and collaborative role at the heart of our growth engine - helping us engage more members and ultimately improve health outcomes at scale.

Where you will work:

This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday Wednesday and Thursday. 

What you will do:

• Lead marketing strategy & execution at clients: You will own the strategy and execution of custom multi-channel communication strategies at key clients in your book of business aligned to their unique employee demographics communication channels and business objectives.  
• Develop and execute custom client marketing campaigns: You will launch multi-channel campaigns (e.g. email SMS direct mail employer-sent communications on Garner) and leverage marketing automation tools (Iterable) to build & optimize campaigns. You’ll develop new assets for our marketing asset library - including custom marketing collateral for our largest clients - working with our designers.
• Serve as an expert consultant to Sales Client Management and Clients: You will serve as a trusted strategic advisor and subject matter expert making sure stakeholders understand Garner’s approach to engagement. You’ll also pilot marketing campaigns at key clients and work with the broader Growth Marketing team to scale proven engagement tactics across the rest of our book of business.
• Analyze data to measure & optimize campaign performance: You will own a data-driven approach to performance measurement and optimization by providing regular client-specific reporting on marketing performance to clients and internal stakeholders.
• Build Scalable Processes & AI tools: You will automate workflows and build AI tools for engagement marketing - making us more efficient in how we work with stakeholders and how we track strategize and execute on member engagement. 
  

The idea candidate has:

• 5+ years of experience in member engagement lifecycle marketing / user acquisition marketing ops growth marketing client services and/or growth marketing. Experience from a management consulting firm high-growth start-up marketing agency or digital health tech company is preferred 
• Understanding of cross-channel marketing platforms preferably Iterable and tactical execution of email segment and campaign builds
• Basic design experience for marketing collateral (e.g. Google Slides Figma)
• Executive-level communication and presentation skills with the ability to articulate complex marketing concepts to internal and external stakeholders 
• Results-oriented strategic thinker & problem solver who can break down ambiguous complex problems proactively identify opportunities and translates vision into action - all while managing multiple complex client initiatives simultaneously 
• Bias for innovative & experimentation constantly seeking to test new growth tactics and channels and partner with cross-functional stakeholders to bring new ideas to life  
• Collaborative leader who builds strong relationships across internal teams (Sales Client Management Product Data) and with senior client stakeholders  
• A self-starter with the ability to thrive in a fast-paced dynamic start-up environment 
• A desire to be a part of a high-performing mission-driven team that operates with intense urgency a strong sense of individual accountability and a commitment to authentic feedback.

This is a unique opportunity to join a fast-growing company in a transformative role helping shape the future of healthcare.

The target salary range for this position is$145000 - $190000. Individual compensation for this role will depend on various factors including qualifications skills and applicable laws. In addition to base compensation this role is eligible to participate in our equity incentive and competitive benefits plans including but not limited to: flexible PTO Medical/Dental/Vision plan options 401(k) with company match flexible spending accounts Teladoc Health and more.

What We Do

Garner Health is a health tech startup that is transforming the healthcare economy by enabling patients to receive high-quality and affordable care. Garner Health has two core offerings: Garner a benefit program that uses a new approach to data science and incentive accounts to help employees find the best doctors in their communities and Garner DataPro a provider recommendation platform that serves referrals based on the most accurate provider performance and directory data in the industry. Garner Health’s offerings utilize over 75% of the medical claims data in the United States to objectively examine patient outcomes based on more than 500 specialty-specific quality and efficiency measures. By analyzing millions of healthcare journeys across 82 distinct medical specialties Garner Health sets a new industry standard in delivering reliable actionable referrals and navigating patients to the highest-quality providers. Garner Health is a remote-first company based in NYC.

Why Work With Us

Our values connect us in caring deeply about doing something different and hard — transforming the healthcare economy. They create an actionable set of norms for how we operate including how we make decisions and support one another. Learn about our values here: https://www.getgarner.com/about.

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