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Team: Marketing
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Strategy Lead based in the United States.
This role sits at the heart of a high-scale subscription growth engine, responsible for shaping how new customers discover, evaluate, and subscribe to a leading investing product. You will own the strategic direction of paid acquisition across multiple digital channels, balancing performance marketing expertise with long-term business thinking. Operating in a fast-paced, experimentation-driven environment, you will turn data, creative insights, and customer behavior into scalable growth strategies. The role combines hands-on analytical depth with strategic leadership, including team management and cross-functional collaboration with data and engineering partners. You will also play a key role in defining how AI and automation reshape marketing execution, building systems that blend human judgment with machine-driven optimization. This is a high-impact position for a growth leader who thrives at the intersection of media, data, and emerging AI capabilities.
Accountabilities:
- Own the end-to-end strategy for paid acquisition across channels such as Google, Meta, Bing, and native/prospecting platforms, optimizing for growth and subscription economics
- Lead and develop a team of Growth Operators, providing coaching, prioritization, and performance direction to maximize impact
- Allocate marketing investments across channels based on customer insights, LTV modeling, and business objectives
- Identify growth opportunities across channels, funnels, creative, offers, and pricing, translating insights into actionable tests
- Analyze performance trends, diagnose shifts, and uncover root causes behind growth or decline
- Evaluate and test new acquisition channels and emerging platforms to expand scalable growth opportunities
- Design experimentation roadmaps and ensure resources are focused on the highest-impact initiatives
- Partner with engineering and data teams to build AI-enabled workflows, automation systems, and scalable marketing infrastructure
- Define how human operators and AI systems collaborate to optimize acquisition performance and efficiency
- Establish measurement frameworks, attribution models, and experimentation standards to connect marketing activity to business outcomes
- 5+ years of experience in growth marketing, performance marketing, or paid acquisition with ownership of business outcomes
- Strong expertise across digital acquisition channels including Google, Meta, Bing, and programmatic/native networks
- Proven track record of scaling subscription or recurring revenue businesses through experimentation and data-driven growth
- Deep understanding of subscription economics including LTV, retention, conversion, and acquisition efficiency
- Hands-on analytical capability, including SQL proficiency and ability to independently interrogate and interpret data
- Experience designing and interpreting incrementality and lift tests (e.g., geo experiments, holdouts)
- Strong fluency in AI-enabled marketing systems, including understanding of LLM behavior and automation workflows
- Ability to translate marketing workflows into technical specifications and collaborate effectively with engineering teams
- Systems-thinking mindset with strong prioritization, operational rigor, and decision-making under uncertainty
- Proven leadership experience managing and developing high-performing teams in fast-moving environments
- Strong communication skills with the ability to influence across product, marketing, and technical stakeholders
- Experience in financial services, fintech, or subscription-based digital businesses is a strong plus
- Competitive annual salary range: $165,000 – $180,000 USD
- Fully remote work within approved U.S. states
- Unlimited vacation policy and generous paid parental leave
- Comprehensive medical, dental, and vision coverage with low employee premiums
- $1,000 annual stock investment benefit
- Equity participation as part of total compensation package
- High-autonomy environment with strong emphasis on experimentation and ownership
- Exposure to advanced AI-driven marketing transformation initiatives.
Requirements:
Benefits:
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