Guru Field Representative - Atlanta

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Guru Field Representative - Atlanta based in United States.

This role is a dynamic, field-based position focused on driving brand visibility, retail performance, and consumer engagement across a defined territory. You will act as a key ambassador for the brand in the marketplace, working directly with retail partners, store associates, and running communities to elevate product understanding and sell-through performance. The position combines sales support, education, event activation, and grassroots marketing to strengthen brand presence at both specialty and big-box accounts. You will play a central role in bringing product storytelling to life through in-store clinics, events, and consumer-facing activations. Success in this role requires strong relationship-building skills, energy, and a passion for sports and movement culture. The environment is highly mobile, fast-paced, and focused on field execution and community impact. This is a hands-on role for someone who thrives on travel, autonomy, and active brand representation.

In this role, you will be responsible for executing field strategies that drive retail performance, brand awareness, and consumer engagement across your assigned territory.

• Lead field support efforts across specialty and big-box retail accounts to increase sell-through and market share.
• Support product launches, in-store merchandising, and grassroots marketing initiatives in collaboration with sales and marketing teams.
• Deliver product education sessions, clinics, and training for retail associates and running communities.
• Represent the brand at races, expos, and events, including setup, consumer engagement, and product trial activities.
• Track and report field activity, store visits, competitor insights, and market feedback on a weekly basis.
• Manage assigned budgets, including product seeding and expense reporting, ensuring effective territory investment.
• Maintain relationships with retail partners to strengthen brand loyalty and execution consistency.
• Support content creation activities such as product videos and digital educational materials when needed.

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Requirements:

This role requires strong field execution skills, a passion for sports and retail engagement, and the ability to manage multiple priorities across a defined territory.

• 1–2+ years of experience in sales, marketing, retail, or field support roles (sports or outdoor industry experience preferred).
• Strong communication and presentation skills with the ability to engage diverse audiences.
• Passion for running, fitness, or athletic performance products and consumer education.
• Ability to work independently while managing territory goals, schedules, and budgets.
• Strong organizational skills with attention to detail in reporting, planning, and logistics.
• Comfortable with extensive travel, weekend work, and physically active field environments.
• Ability to lift up to 50 lbs and remain on your feet for extended periods.
• Knowledge of retail operations, merchandising, and basic retail math is a plus.
• Strong interpersonal skills with the ability to build authentic relationships in-store and in the community.
• Must reside within 30 miles of the assigned territory.

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Benefits:

• Competitive base salary range: $48,775 – $72,752, with additional commission potential
• Comprehensive medical, dental, vision, life, and disability insurance
• HSA/FSA options with employer contributions
• 401(k) retirement savings plan with company match
• Generous paid time off, including 3–5 weeks PTO, holidays, sick leave, and parental leave
• Annual bonus eligibility based on company performance
• Field-specific perks including vehicle lease, gas card, insurance coverage, and reimbursements
• Product discounts, fitness perks, and employee recognition programs
• Cell phone, internet, and storage reimbursement allowances for field work