Head of Growth

We’re growing quickly, and we’re looking for exceptional people to join us on this incredible journey. 

We are obsessed with building the most trusted roofing platform in the world so our customers can power their growth with intelligence. Roofr is the all-in-one sales toolbox for roofers, including instant customizable aerial roof measurements with a drone, satellite, or blueprints imagery! In addition, our clients have the ability to immediately create visually stunning, robust and automated proposals that help create a great client experience leading to a higher close rate. Our future roadmap is clear and filled with exciting products such as payment processing, consumer financing, workflow automation, and more!

Our Mission is to ensure every family has access to protect their home with an affordable roof. We have amazing culture, great founders, and strong financials (profitable unit economics, strong revenue growth and best-in-class company metrics - including CAC payback of a few months!!). This is a great opportunity to be a part of an extraordinary start-up that is already successful, yet early enough to offer its team members significant growth, equity, and an opportunity to make an impact.

• Lead, mentor, and scale a world-class marketing team including full-funnel acquisition, retention, lifecycle, product marketing establishing quotas and managing pipelines goals, KPI’s
• Build and develop a world-class growth team responsible for rapid A/B testing and experimentation throughout the entire funnel (acquisition, activation, retention, expansion)
• Responsible for the entire customer journey for the SME segment from signups, PQLs, MQLs, activation, self-service monetization, expansion and retention. 
• Own the self-serve funnel to optimize for product-led growth
• Develop a strategic growth Roadmap that scales user acquisition and lifecycle marketing through a multi-channel strategy of paid media, SEM, DSPs, social paid/earned, community/influencer development, email marketing, events, CRM, mobile, native etc
• Plan budgets that support the growth Roadmap and balance growth priorities with efficiency and smart risk-taking
• Closely collaborate and partner with cross-functional teams across Roofr to develop new growth opportunities with identified consumer audiences and personas -- from ideation of compelling value propositions to execution, including turning insights into action for the entire customer lifecycle
• Identify opportunities for product optimization in the customer journey and partner with:
• Product leadership to facilitate growth channels and drive the creation of new products and GTM strategies
• Product Marketing to develop GTM for new features and product launches, optimize and scale go-to-market motions, segmentation, packing & pricing, market & competitive insights
• Revenue teams (Sales, Success, Partnerships, Revenue Operations) to optimize the entire funnel that results in the best customer experience
• Product and Engineering to implement user testing, conversion rate optimization, and growth loops. Develop short and long-term product and growth strategies to drive both revenue and user growth
• Content, brand and creative to oversee the development and execution of integrated strategies to increase brand awareness and sentiment, and communicate our vision across the industry
• Drive the team to define, execute, analyze, and optimize A/B and multivariate tests. Set the standard for fast A/B testing, experimentation, and iteration to continuously improve campaign performance
• Oversee and implement rapid experimentation and A/B testing across the entire funnel (acquisition, activation, expansion, retention), that drives increased adoption, revenue, and retention
• Refine, validate, and standardize core KPIs and operating metrics such as cost per metrics, retention, ROI and LTV. Monitor all metrics and focus on scaling channels and optimizing for lifetime value
• Identify and sponsor new marketing technologies and vendors that will elevate our reach, agility, and operational efficiency
• Foster an exciting, collaborative growth culture and get hands-on when needed to help our team build capabilities -- you have a vision, and you know what it takes operationally, day-in and day-out, to bring it to life

What You'll Bring to the Role:

• 5+ years in a leadership role within marketing and proven experience driving the growth at a product driven organization. We are looking for individuals with demonstrated repeat business growth and or a history of success at high profile startups. Experience in vertical SaaS for SMBs in the blue-collar world is a huge plus!
• Proven track record of building, managing and growing marketing/growth teams in a self-serve, PLG SaaS model. Leading Product and Engineering Growth teams along with cross-functional growth design and analytics teams. Taking a startup from early traction to $50m in ARR and beyond
• Experience building and leading marketing/growth teams while empowering and supporting them in solving complex problems. You love building high-performing teams and will do whatever it takes to make yours successful while also keeping the enterprise’s holistic success your topmost priority
• Entrepreneurial mindset with a proven track record of personal success and ambitious undertakings
• Strong analytical and problem-solving skills with an ability to map innovative and clear solutions to complex problems while managing multiple projects
• Team-oriented disposition with the ability to facilitate and own cross-functional collaboration -- gathering, analyzing, interpreting, and applying a wide range of data inputs from a variety of audiences. You can turn incomplete, conflicting, or ambiguous inputs into solid action plans
• You thrive in challenging environments where priorities shift frequently.
• Ability to operate effectively in both tactical and strategic capacities -- you can comfortably adjust your altitude and roll-up your sleeves as needed
• You have outstanding organizational and project management abilities with strong attention to detail, including experience developing implementation roadmaps and processes within a matrixed organization
• Strong understanding of marketing technologies, process, and best practices. Own the marketing stack and strategically optimize how we leverage our tools and systems, own partner relationships, develop the team’s ability deliver outstanding integrated campaigns by efficient and effective processes and standards
• Understanding of user interfaces and the onboarding journey and how to deliver exceptional consumer experiences which you can clearly communicate to product development teams to execute
• Follows a metrics driven, analytical approach with prior marketing dashboard creation experience
• Able to work independently, managing priorities, and maintain communication with stakeholders
• Superior communication, presentation, and material preparation skills required, with the ability to influence others and convey complex ideas in a way that is easy to consume
• Solid understanding of "Agile/Scrum/Sprint" planning methodologies and OKR management
• Servant Leader DNA

What we offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Start your journey with Roofr with 1 week of paid vacation
• 1 Friday off per month (we call those our laundry days!)
• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career
• Competitive compensation and equity
• Remote-first culture with home office set-up & internet reimbursement
• Holistic health benefits from day 1;and wellness benefits: Company-paid medical, dental, and vision
• Monthly coworking space reimbursement
• Even if we are remote, we still manage to host 2 killer retreats per year and great team building activities!

At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.