Head of Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing based in Ireland.

We are seeking a hands-on marketing leader to drive the next phase of growth for a successful SaaS product with a strong international user base.
This role will own the full go-to-market strategy, leading initiatives that expand acquisition channels, strengthen brand presence, and accelerate sustainable revenue growth.
You will combine strategic thinking with hands-on execution, managing a talented marketing team while leveraging data, automation, and AI-driven approaches.
The position offers the opportunity to shape product-led growth strategies, build new partnerships, and create lasting impact in a competitive digital market.
You will work in a high-trust, remote-first environment with significant autonomy and the support of experienced SaaS professionals.
This is an opportunity for an ambitious marketing leader to influence a mature product’s next growth chapter while building scalable marketing foundations.

As Head of Marketing, you will take full ownership of marketing strategy, execution, and growth initiatives, ensuring that all activities contribute to measurable business outcomes. You will lead a small, experienced marketing team while driving innovation across channels, partnerships, and product growth.

• Own and execute the complete marketing strategy, including channel performance, budget allocation, paid acquisition investments, freelancers, and strategic projects.
• Develop diversified growth strategies beyond existing organic acquisition channels, creating sustainable sources of traffic, leads, and revenue.
• Lead product-led growth initiatives, transforming feature launches into measurable acquisition, activation, and retention opportunities.
• Manage, coach, and develop a team of senior marketers by setting priorities, establishing clear ownership, and enabling high-quality execution.
• Introduce AI-driven workflows, automation, and tools into marketing processes to improve research, production, experimentation, and communication.
• Build strategic ecosystem partnerships to expand reach, strengthen market authority, and create new growth opportunities.
• Increase brand visibility through thought leadership, community engagement, creator partnerships, and content initiatives.
• Evaluate marketing performance, identify opportunities for improvement, and create structured growth plans focused on long-term impact.

Requirements:

You are a growth-focused marketing leader with the ability to connect strategy, execution, and business results. You combine strong analytical thinking with creativity, leadership, and the ability to move quickly in a changing environment.

• Proven experience in growth marketing, owning multi-channel strategies and delivering measurable business impact.
• Strong understanding of SEO and digital marketing, with the ability to confidently represent a product in the SEO and SaaS ecosystem.
• Experience leading and developing marketing teams, with a leadership style that combines high standards, empathy, and accountability.
• Hands-on experience using AI tools, automation platforms, and emerging technologies to improve marketing effectiveness.
• Technical fluency with tools such as HTML, CSS, APIs, or webhooks to independently create and test marketing assets when needed.
• Strong product marketing experience, ideally with SaaS products, freemium models, and conversion or upsell strategies.
• Experience managing significant marketing budgets and prioritizing investments based on business impact.
• Excellent communication and relationship-building skills, with the ability to collaborate internally and represent the brand externally.
• Fluent written and spoken English is required.
• Experience with creator-led growth, personal branding, video content, or an existing audience is a plus.
• Knowledge of German and experience with DACH markets are advantageous.

Benefits:

• Remote-first flexibility, with the option to work from anywhere while maintaining substantial overlap with CET working hours.
• High level of autonomy and ownership in shaping growth strategies and driving meaningful business outcomes.
• A low-bureaucracy environment focused on efficiency, experimentation, and sustainable progress.
• Opportunity to work with a small, collaborative, and supportive team.
• Access to a global network of SaaS professionals sharing knowledge, expertise, and entrepreneurial insights.
• Flexible working culture built around trust, responsibility, and impact.
• Transparent and fair compensation practices with salary ranges adjusted to local markets and shared during the hiring process.
• Commitment to diversity, inclusion, and equal opportunity for all qualified candidates.