Head of Marketing Platform Strategy & Experience

• Define and lead the end-to-end marketing platform strategy-aligning Brand & Marketing priorities with enterprise technology capabilities and roadmaps to deliver scalable reusable solutions.
• Serve as an executive leader for Martech ecosystems shaping vision roadmaps business cases and delivery plans in partnership with ETX Data Marketing leaders and vendors.
• Provide oversight of the marketing technology portfolio ensuring investments deliver measurable marketing and business value.
• Drive cross-channel digital experiences and recommend customer and advisor journeys that improve usability adoption and outcomes-especially for field advisor Martech.
• Increase platform adoption and ROI through user education enablement and storytelling-helping teams understand how to use tools and data to solve business problems.
• Refine governance operating models and processes to improve intake prioritization rollout and ongoing optimization; stay current on best practices and influence the organization toward best-in-class solutions.
• Lead and develop a team of marketing technology product managers portfolio managers and operations consultants building strong partnerships across Marketing Technology Data and implementation partners.

• 10+ years of relevant experience in marketing technology (MarTech) digital platforms or product/portfolio leadership.
• 7+ years of leadership experience including leading and developing teams.
• Demonstrated experience leading large-scale marketing technology digital or platform transformations from strategy through delivery.
• Proven ability to translate business needs into platform requirements use cases and roadmaps in partnership with technology organizations.
• Experience establishing governance operating models and processes to drive adoption and value realization for enterprise platforms.

• Forward-looking mindset with experience introducing scaling or operationalizing AI/GenAI capabilities within marketing or digital ecosystems.
• Strong data-driven mentality with the ability to translate insights into action and influence decisions across a matrixed organization.
• Exceptional communication and storytelling skills including the ability to clearly articulate platform value tradeoffs and impact to senior stakeholders.
• Outstanding relationship building and vendor-management skills; ability to bring people together and build trusted partnerships across the business and technology teams.
• Inclusive emotionally intelligent leadership style with a track record of developing talent and leading through change.

• Regular meetings with peer groups internal stakeholders and third-party vendors
• Focused one-on-one meetings with your manager
• Networking opportunities including access to Asian Hispanic/Latinx African American women LGBTQIA+ veteran and disability-focused Business Resource Groups
• Access to learning content on Degreed and other informational platforms
• Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

What We Do

Since 1851 MassMutual’s commitment has always been to help people protect their families support their communities and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people. Together we’re stronger.

Why Work With Us

MassMutual has the financial security and stability of a 170+ year old company with the culture and energy of a startup. We work every day with the customer front of mind to build the best digital experience in the industry.

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