GC AI

Head of Self-Serve & Product-Led Growth

Posted 18 Minutes Ago

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Hiring Remotely in San Mateo CA USA

In-Office or Remote

325K-385K Annually

Senior level

Artificial Intelligence • Legal Tech

The AI for in-house counsel

The Role

Lead the self-serve and product-led growth revenue line focusing on strategy funnel optimization and cross-functional collaboration to drive growth for GC AI.

Summary Generated by Built In

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work and we're doing it fast. You'll join at a pivotal moment—when decisions matter impact is immediate and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.

More than 1300 companies use GC AI to drive their business forward including 150+ public companies 25+ unicorns and brands such as News Corp Miro Bass Pro Shops Snyk Skims Liquid Death Vercel Zscaler and TIME.

We've 10x'd revenue in 12 months raised a $60 million Series B ($555 million valuation) and are growing faster than ever. We are backed by incredible investors including Scale Venture Partners Northzone Sound Ventures and Guillermo Rauch CEO of Vercel.

If you thrive when the stakes are high and the path isn't paved you'll love it here. Our six guiding principles are: 1% better every day customer obsession ship today find a way care deeply and own it completely. Come shape the future of legal work with us.

Location(s)

We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo CA or Provo UT office the position follows a hybrid schedule with in-office days on Mondays Wednesdays and Fridays.

About The Role

We are hiring our first Head of Self-Serve & Product-Led Growth to own and scale our self-serve / PLG revenue line. This is a high-ownership quota-carrying role where you will grow the self-serve motion end-to-end. You will be responsible for ICP definition strategy experimentation funnel optimization cross-functional alignment and execution. You will report to the CRO and work as a peer/partner with Product Marketing and Sales.

This is a large portion of current revenue and we expect it will continue to be an area for high-growth and lead gen for future expansions. You must be comfortable with ambiguity self-directed creative in problem-solving yet disciplined in creating repeatable structure as the motion matures. Ideal candidates have built or scaled self-serve/PLG motions before or have operated in fast-moving high-stakes environments (startup top-tier consulting PE/VC portfolio ops)

What You'll Do

Own the full self-serve P&L: carry and hit quarterly/annual revenue targets across sign-ups activation paid conversion and expansion revenue.
Design the self-serve GTM strategy: ideal user profile onboarding funnel friction removal pricing/packaging experiments and growth loops.
Run rapid experimentation: own A/B tests cohort analysis funnel optimization and growth levers (paid acquisition SEO/content referral programs Slack/Discord integrations).
Cross-functional execution partner with:
- Partner daily with Product to influence roadmap (features that drive activation/expansion self-serve onboarding UX Slack bot usage analytics).
- Collaborate with Marketing to drive top-of-funnel acquisition (paid organic content webinars/classes) and optimize handoff to self-serve.
- Align with Sales on “healthy friction” rules (when to route to sales vs. keep self-serve) and use self-serve as a top-of-funnel engine for enterprise land-and-expand.
Define success metrics (conversion rates activation expansion revenue churn LTV:CAC) and own weekly/monthly performance against goal.
Build structured playbooks conversion funnels and automation (email in-app messaging onboarding sequences) that scale efficiently.
Build Automations Transition from founder-led/scrappy execution → repeatable semi-automated motion.

What You’ve Done

Experience in AI developer tools or productivity SaaS.
Background at top-tier consulting firm (McKinsey BCG Bain) PE/VC ops team or early-stage startup founder/operator.
Experience influencing product roadmaps for self-serve activation/expansion.
Familiarity with AI and growth technology platforms

A Note On Pace

We’re building something new in a once-in-a-generation shift in technology and the legal industry so we move at a relentless pace. We expect urgency ownership and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work this isn’t the right place for you. If you thrive in ambiguity and growth work with intensity and want real responsibility keep reading. We’re excited to meet you.

Compensation

GC AI's compensation package includes a competitive base salary and commission benchmarked against real-time market data as well as equity for all full-time roles. We also offer exceptional benefits. Our US-based compensation range for this role is: $300000 – $350000 OTE. Final offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

A Note On Pace

Compensation

GC AI's compensation package includes a competitive base salary and commission benchmarked against real-time market data as well as equity for all full-time roles. We also offer exceptional benefits. Our US-based compensation range for this role is: $325000 – $385000 OTE. Final offers may vary from the amount listed based on geography candidate experience and expertise and other factors.

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race color religion gender identity/expression national origin age military service eligibility veteran status sexual orientation marital status physical or mental disability or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI

Fraud Notice to GC AI Applicants

To protect yourself against phishing and recruitment fraud please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.

GC AI will never:

Refer you to external websites to apply
Conduct interviews over email chat platforms or messaging apps
Ask you to provide payment or purchase equipment
Request personal or financial information such as your mailing address social security number credit card numbers or banking information during the application process

Examples of fraudulent email addresses:

[email protected]
[email protected]
Any email address ending in @gmail.com @yahoo.com or other free email services

If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.

Top Skills

Developer Tools

Growth Technology Platforms

Product-Led Growth

SaaS

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The Company

HQ: San Francisco California

46 Employees

Year Founded: 2023

What We Do

GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day. With powerful tools like Easy Prompt and Exact Quote you can be the legal hero your team needs with faster and more accurate drafting reviewing researching and redlining. GC AI is built for in-house legal work gets to know you and your company over time uses 5 large language models under the hood and is private secure and compliant. GC AI is SOC 2 Type II certified built with enterprise-grade security and never uses your confidential data for training. Founded by a three-time General Counsel and former Morrison & Foerster litigator GC AI is trusted by over 500 legal teams worldwide including Webflow CDW Vercel Liquid Death Kenneth Cole Eventbrite SurveyMonkey Tipalti and other high-growth global brands. See the difference that becoming an AI-powered lawyer can make. Try it free or get a demo at gc.ai.