Integrated Marketing and Client Lead

We’re seeking a highly motivated passionate and collaborative Account Manager to join Greenhouse Citizens’ in-house marketing communications and advertising agency. This role sits at the center of strategy creativity and execution—serving as a trusted partner to both internal clients and creative teams and could work across various channels spanning traditional and digital media performance marketing personalization internal communications sponsorships and digital content.

You will be responsible for shaping strong insight-driven briefs guiding integrated marketing efforts and helping translate business objectives into compelling creative work. Just as importantly you will play a critical dual-advocate role: championing the integrity and ambition of the creative while bringing a clear anticipatory perspective of internal client needs constraints and decision dynamics.

This role requires sound judgment confidence and diplomacy—knowing when to push creative thinking.

What should you expect? A bit of everything. You may work on a high-profile integrated campaign which will be presented to senior leadership one day and tackle a handful of smaller performance marketing rush projects the next - all while making sure the work aligns with line of business and strategy inputs.

As a key member of the in-house agency team you will be responsible for:

• Leadership – You will be the hub of the wheel for all Greenhouse projects in your designated workstream and will need to partner with colleagues and stakeholders at all levels demonstrating an ability to balance priorities manage up to senior leadership and reach down to understand project nuances.
• Managing Client Relationships – Act as the primary point of contact for Clients Creatives and other stakeholders; maintain strong relationships to ensure effective planning and problem-solving. Throughout it all you’ll be responsible for keeping work moving forward—thoughtfully efficiently and collaboratively.

• Brief writing – Partner with requestors to develop well informed strategic marketing briefs and assist in writing agency-specific creative briefs.

  
  
• Brand consistency – Ensure brand uniformity across all channels based upon brand standards/guidelines.

• Campaign Coordination:Oversee the development and execution of marketing/advertising campaigns from input through execution connecting dots and ensuring alignment with business objectives and approved strategies.
• Communication – Effectively communicate and partner with clients creatives the Brand team Operations lines of business and other stakeholders to keep everyone informed and on track 
• Problem Solving – Identify and resolve challenges that arise to maintain project timelines and high-quality creative 
• Project Management – Manage projects from start to finish including using workflow tools communicating updates to stakeholders supporting creative team presentations and ensuring client feedback aligns with communication strategies. 

SKILLS AND REQUIREMENTS

• Bachelor’s degree in Advertising Marketing Business Communications or similar field

• Understanding of advertising industry and current trends

• 8-10+ years of external advertising agency and/or in-house agency Account Management experience

• Strong creative instincts and passion for developing great work

• Strong communication and leadership skills (written and oral) and ability to build partnerships amongst peers and senior leadership

• Be detail oriented and comfortable working in a fast-paced environment with tight timelines 

• Experience and/or interest in AI/emerging technologies

• Expertise in concepting integrated campaigns ideally for Financial Services clients

• Strong knowledge of best practices for email social video content and direct marketing

• Excellent organizational and decision-making skills

• Experience in both B2B and B2C a plus

• Financial Services/banking category experience a plus

LOCATION

Hybrid in Westwood MA with 4 days/week of in-office collaboration and 1 day/week working from home

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Equal Employment Opportunity

Citizens its parent subsidiaries and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age ancestry color citizenship physical or mental disability perceived disability or history or record of a disability ethnicity gender gender identity or expression genetic information genetic characteristic marital or domestic partner status victim of domestic violence family status/parenthood medical condition military or veteran status national origin pregnancy/childbirth/lactation colleague’s or a dependent’s reproductive health decision making race religion sex sexual orientation or any other category protected by federal state and/or local laws. At Citizens we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit qualifications performance and capability.

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Any offer of employment is conditioned upon the candidate successfully passing a background check which may include initial credit motor vehicle record public record prior employment verification and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

What We Do

As one of the oldest and largest financial services firms in the United States with a history dating back to 1828 we’re committed to providing solutions and expertise that support our customers clients colleagues and communities in what’s next on their own unique journey. We invest in the humans who build the logic ideas and innovations that bring new technologies to life. Investments in AI cloud computing machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us you’ll find a customer-centric culture and a supportive collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation

Why Work With Us

We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits plus a diverse culture of people and perspectives we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving and we believe you can too.

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