Integrated Marketing & Market Development (Contractor)

• Develop and execute the integrated marketing strategy for Innovation Labs
• Build annual and quarterly marketing plans aligned to commercial priorities
• Manage marketing budget agency relationships and campaign planning

• Own the Innovation Labs website and digital experience
• Partner with PR to execute announcements media strategy and analyst engagement
• Build executive thought leadership programs and speaking strategies
• Develop conference strategy speaker submissions and event execution
• Launch and manage the Stewardship Council program

• Create integrated campaigns across customers partners and developers
• Develop highly personalized executive engagement programs using AI
• Coordinate marketing initiatives with Commercial Operations and Business Development
• Measure campaign performance and optimize marketing effectiveness

• Align Product Marketing Developer Relations Commercial Operations and Corporate Marketing around one integrated go-to-market motion

• Developed and executed an integrated marketing strategy that aligns Product Business Development Commercial Operations PR and executive leadership around a unified go-to-market motion
• Established Innovation Labs' digital presence through a high-performing website editorial calendar and integrated campaign engine that supports awareness engagement and commercial growth
• Successfully planned and executed major product launches partnership announcements conferences and executive speaking opportunities with consistent messaging and measurable business impact
• Built a scalable market development engine including executive thought leadership partner marketing Stewardship Council communications and highly personalized account-based engagement
• Established marketing performance metrics and reporting that demonstrate marketing's contribution to awareness engagement and commercial pipeline
• Positioned DNSid as a recognized thought leader in AI Agent Identity through coordinated PR analyst engagement speaking opportunities and strategic content

• 8-12 years of experience in B2B technology marketing integrated marketing growth marketing or strategic marketing
• Demonstrated success building marketing organizations or programs from 0 - 1 preferably within AI cloud cybersecurity identity or enterprise infrastructure
• Significant experience developing integrated marketing strategies spanning digital events PR analyst relations executive thought leadership and demand generation
• Strong understanding of account-based marketing executive engagement and highly personalized B2B marketing
• Experience owning websites editorial calendars campaigns launches and external communications
• Exceptional project management skills with the ability to orchestrate multiple initiatives across cross-functional teams
• Excellent executive communication writing and storytelling abilities.
• Experience working closely with Product Engineering Business Development Corporate Marketing and executive leadership
• AI-native operator who uses AI to improve campaign development personalization research planning and execution
• Builder mentality with a bias toward action and comfort operating in a fast-moving startup environment
• Ability to travel as needed for conferences partner meetings and executive events

• Legal: The Contractor must be legally authorized to work in the US and have all permits licenses and authorizations necessary to function as a contractor
• Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws as well as Identity Digital's Equal Opportunity and non-discrimination policies and training

• Remote within the US (preference for the following states: AZ CA CO DE MD MA MO NJ NV NY NC OR OK PA SC TX UT VA and WA)

• $107000 - $171000 full-time employee (FTE) salary range Independent contractor compensation will be paid at a rate based on the agreed-upon engagement

What We Do

Our Mission: Create a world where everyone has an authentic digital identity. Identity Digital is an internet infrastructure company that makes sure web addresses work seamlessly. If we do our job right we are invisible to the user. We have the world’s largest portfolio of nearly 300 TLDs like .info .pro .world which lets people and businesses build market and own their digital identities using meaningful words on both sides of the dot. In addition to TLDs Identity Digital is a best-in-class registry service provider (RSP) that supports more than 28 million domains. This means that we help organizations maintain business continuity reduce risk and avoid reputational challenges with state-of-the-art AI and ML capabilities. Moreover Identity Digital is a leader in the domain industry helping expand the number and variety of digital identities to its customers and users around the world in a secure stable and reliable manner. Our technology and business practices are built on sustainable practices inclusive governance initiatives and environmentally friendly practices. Our mission is to evolve the future of authentic digital identities for forward-thinking businesses and people everywhere. Beyond our registry services we help customers discover register support and use high-quality domain names with name.com an Identity Digital-owned registrar.

Why Work With Us

We have an environment that allows everyone to explore their role from every angle. If you are looking to grow your career while being a part of a stable successful and growing technology company Identity Digital is a great place to work!

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