Lead Content Partnerships

Responsibilities

Partner Content Strategy & Execution:

Own content strategy and execution for talent and brand ambassador partnerships ensuring activations ladder up to campaign priorities and WHOOP's broader brand goals.

Draw on deep sport cultural fluency to inform how WHOOP activates partners accounting for sport nuances and community differences to ensure activations feel earned relevant and distinctly WHOOP.

Drive content calendars for key talent partnerships maintaining alignment between partner deliverables evergreen programming and campaign workstreams.

Define and evolve scalable content formats and franchises built around partner storytelling setting the bar for how WHOOP shows up through talent.

Translate brand priorities and audience insights into sharp content strategies and briefs that push creative quality and platform performance.

Creative Development & Briefing:

Own the creative briefing process for partner campaign and evergreen content — ensuring every brief is strategically grounded and creatively ambitious.

Bring platform-native expertise to brainstorms and campaign kickoffs ensuring talent and ambassador creative is grounded in what works on social. 

Manage the planning coordination and delivery of activations from concept through execution.

Activation Management:

Support the management of external partners who help bring our vision to life acting as the internal air traffic controller across strategy creative and execution to ensure output is on brand on time and aligned to business goals.

Stay ahead of cultural trends platform shifts and creator landscape changes to proactively surface on-brand content opportunities.

Performance & Insights:

Own performance reporting for ambassador and partnership content building frameworks to measure impact and inform future strategy.

Translate data into clear recommendations that improve creative and strategic output across partner and evergreen programming.

Contribute to monthly reporting and support the Senior Manager of Content Partnerships in developing strategic recommendations for leadership.

Cross-Functional Collaboration:

Act as the primary point of coordination between Sports & Talent Creative Paid Media Brand and Community — ensuring partner activations are executed seamlessly to their full potential and in lockstep with broader marketing objectives.

Qualifications

5-7 years of experience in social media content or partnerships — with a clear track record of owning execution across complex multi-stakeholder programs.

Deep fluency in the sports landscape including an understanding of sport nuances community differences and cultural dynamics.

Deep familiarity with the creator and talent ecosystem — including how ambassador relationships content deliverables and activation timelines work in practice.

Demonstrated experience managing and working with external vendors and partners with the ability to direct workflow across strategy creative and execution.

Strong creative instincts and briefing skills with the ability to translate strategy into compelling platform-native content.

Proven ability to drive cross-functional alignment across multiple teams without formal authority.

Experience building and interpreting performance reporting with a data-informed approach to optimizing content strategy.

Bachelor's degree in Marketing Communications or a related field.

What We Do

At WHOOP we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.

Why Work With Us

At WHOOP we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.


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