Lead Growth Marketing Strategist

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lead Growth Marketing Strategist in the United States.

This role is a unique opportunity to lead and scale data-driven lifecycle marketing initiatives that directly impact customer acquisition, engagement, and retention. You will own the full customer journey, from onboarding to long-term loyalty, designing high-performing campaigns that drive measurable business outcomes. Combining strategic leadership with hands-on execution, you will work across marketing automation platforms to build, test, and optimize campaigns at scale. The position sits at the intersection of data, technology, and marketing, requiring a strong analytical mindset and a passion for experimentation. You will collaborate closely with cross-functional teams to align marketing efforts with broader business goals. This is an ideal role for a growth-oriented marketer who thrives in a fast-paced, performance-driven environment.

• Own and manage lifecycle marketing strategies across acquisition, onboarding, engagement, and retention, ensuring a seamless and optimized customer journey.
• Design, build, and execute targeted, trigger-based, and always-on campaigns using marketing automation platforms to drive conversion and engagement.
• Lead end-to-end campaign execution, including segmentation, testing, deployment, and performance tracking.
• Implement and optimize personalized communication strategies across email, web, and digital touchpoints to improve user experience and product adoption.
• Establish scalable marketing processes, templates, and workflows to increase efficiency and consistency in execution.
• Drive A/B and multivariate testing initiatives to continuously improve campaign performance and conversion rates.
• Define, monitor, and report on key performance indicators, translating data into actionable insights and strategic recommendations.
• Collaborate with product, customer experience, technology, and brand teams to align marketing initiatives with business objectives.

Requirements:

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 5+ years of experience in digital or lifecycle marketing with a strong track record of driving growth and measurable results.
• Hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze, or similar tools.
• Strong analytical skills with proficiency in SQL, Excel, Tableau, or other data visualization and reporting tools.
• Deep understanding of customer journey orchestration, segmentation, and personalization strategies.
• Experience with A/B testing methodologies and a test-and-learn approach to campaign optimization.
• Strong project management skills with the ability to manage multiple initiatives and priorities simultaneously.
• Excellent communication and stakeholder management skills, including the ability to present insights to senior leadership.
• Experience in financial services, banking, or credit unions is a plus.

Benefits:

• Competitive salary with performance-based bonus opportunities.
• 401(k) plan with generous employer contribution.
• Comprehensive medical, dental, and vision insurance with high employer coverage.
• Paid time off, including generous vacation days and sabbatical opportunities.
• Tuition reimbursement for continued learning and professional development.
• Inclusive and collaborative work environment with a strong focus on employee well-being.
• Opportunities to participate in company-led initiatives, events, and community programs.
• Career growth opportunities within a stable and high-performing organization.