Lead Marketing Manager, Events

The Lead Marketing Manager, Events is part of the Spring Health team that executes everything from large, tentpole tradeshows to smaller executive programs to benefits fairs. This role will primarily focus on third party tradeshows and conferences. You will not only need to effectively manage and own the execution events, but also build and manage processes that enable Spring to scale our third party event footprint in a way that is efficient while delivering results. You will own relationships with the necessary vendors to make this possible, work with our creative team to ensure we create memorable event experiences for our customers and members, and manage internal stakeholder relationships to ensure seamless collaboration that drives strong efficacy across teams. You will work closely with our cross-functional teams (e.g. product marketing, sales, customer success) to deliver results. As well as, own communication and regularly present Spring’s tentpole events strategy and results to leadership to ensure that all key stakeholders are fully enabled and briefed on activity. Events are one of the main demand generation channels, so this will be a high visibility with lots of potential for future growth at Spring.

Our team is responsible for turning unaware enterprise customers into aware customers and ultimately contracted customers, and events are a key component of that journey. You will make recommendations on third party events to attend to drive awareness and lead acquisition, create a strategy for a complete customer journey from pre-event to post-event, and set up playbooks for Demand Generation marketing leaders to execute tier 2 and tier 3 third party events. The successful candidate is data-driven, with strong attention to detail and extremely high standards, and able to drive a high number of events in parallel, flawlessly, and on time. You have a passion for processes and strive to continuously simplify and optimize your own work. 

What you’ll be doing:

• Own the external third party events strategy for Spring Health and the end-to-end event management 
• Effortlessly project manage participation and level sponsorship process, logistics, event staffing, creative development, event enablement, and results
• Proactively annually plan and execute events calendar, budget development and tracking
• Report on performance, and analyze results to evolve event strategy to drive strong efficacy
• Able to manage multiple day-to-day event marketing plans.
• Set up processes and playbooks for Demand Generation marketing managers and members of the field to execute tier 2 & 3 third party events at scale.
• Successfully manage and own vendor relationships.
• Work collaboratively with internal stakeholders and contractors.
• Successfully manage third party events budget, including forecasting.

What we expect from you: 

• 6+ years of experience managing events targeting Enterprise customers. 
• Success in running a marketing program in a fast-paced business.
• Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders.
• Understanding of how to leverage digital tools, such as Hubspot, Salesforce, and paid media to deploy marketing campaigns.
• Results-oriented mindset and comfort in analyzing data with an understanding of how to use data to optimize at different stages of the funnel.
• Instinct for what great customer experience looks like in different mediums and an experimental mindset when creating programs.
• The ability to work effectively in a fast-paced and ever-changing environment with tight deadlines.
• Understanding of the HR/Benefits market is a plus. 

The target salary range for this position is $127,400 - $165,700, and is part of a competitive total rewards package including stock options, benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Don’t meet every requirement? Studies have shown that women, communities of color and historically underrepresented talent are less likely to apply to jobs unless they meet every single qualification. At Spring Health we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we strongly encourage you to apply. You may be just the right candidate for this or other roles!

Ready to do the most impactful work of your life? Learn more about our values, how we work, and how hypergrowth meets impact at Spring Health: Our Values

What to expect working here:

• You will be held accountable to an exceptionally high bar and impact
• This may be the fastest work environment you will ever experience in terms of growth, decision-making, and time to impact
• You will be challenged to set and protect your own boundaries
• You will create processes & products that have never existed before
• You will have very direct conversations and receive continuous feedback to push you to become the highest performer you can be
• Change is a constant here: your role, team, responsibilities, and success metrics will shift as the company grows

And…

• You get to be surrounded by some of the brightest minds in the field  
• You get to learn and grow at an extremely accelerated pace
• You will experience transparency, integrity, &  humility from leadership 
• You will be empowered to constantly challenge the status quo
• You get the space to experiment & innovate
• You get to make a transformational impact for the company, mental health, and for real human lives — and you will see that impact quickly
• You will become more resourceful and resilient
• You get to be part of a winning team that opens doors in the future

Focus on total health including:

• Generous medical, dental, vision coverage available day 1 + access to One Medical
• 20 total yearly no-cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Flexible paid time off in addition to 12 paid holidays throughout the year
• $500 per year Wellness Reimbursement
• Spring Health provides access to QuitGenius, a platform with technology-tailored, personalized addiction treatment plans for substance use (*QG is available to benefit-enrolled employees, spouses, and dependents age 18+)

Supporting you and your family:

• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care.
• Access to Joshin is provided by Spring Health. Joshin is a comprehensive support system for disabilities and neurodivergence in the workplace. This benefit supports employees, their families, and our teams through personalized navigation and disability education and training along with a network of screened in-home caregivers with disability and neurodivergent experience. 

Supporting you financially through:

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively.
• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
• Employer sponsored 401(k) match of up to 2% after 90 days of employment

Creating a culture you can thrive in:

• Flexible work arrangements: 60% of Spring Health team members work fully remote while 40% work in a hybrid model from our New York City offices
• Calm Fridays: no meetings, no distractions, just time for you to get work done.
• Up to $1,000 Professional Development Reimbursement per calendar year. Any requests over $250 must be requested for pre-approval prior to enrollment by sending an email to the People Team. 
• $200 per year donation matching to support your favorite causes