Lifecycle Marketing Lead, Providers

About the Team & Role

As Headway’s first Lifecycle Marketer, you’ll play an integral role in scaling Headway’s lifecycle marketing function. Reporting directly into Headway’s Provider & Patient Marketing Manager, you’ll be responsible for ensuring that our provider’s communication journey with Headway is world-class and seamless – and that it drives results.

You Will

• Own our provider’s end-to-end communication journey with Headway – from acquisition and conversion to onboarding, retention and expansion
• Partner closely with our comms, sales, and customer success teams to ensure that we deliver a consistent and world-class experience to customers throughout the lifecycle
• Own day-to-day execution – from the content and strategy to building emails and segments in our messaging tools (Marketo, Intercom, Sendgrid, ChurnZero, etc)
• Support the strategy and execution of various communication channels – from email and SMS to in-product messaging 
• Establish reporting for key metrics throughout the lifecycle (open rates, click-through rates, conversion rates) 
• Define a testing roadmap to improve both new and existing touchpoints

You’d be a great fit if…

• You have 3-7 years of lifecycle marketing experience, preferably in health tech
• You’re comfortable with a broad CRM tech stack (e.g. Saleforce, Marketo, Intercom, etc) – ideally, you have either implemented or owned one of these tools in the past 
• You’re obsessed with details – you triple-check before pressing send
• You’re empathetic and relationship-obsessed – both with internal collaborators and customers 
• You have strong track record of driving quantifiable results 
• You seek an environment that fosters individual growth through open-feedback and a high-autonomy
• You thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare