Job Description
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Who we are:
Shape a brighter financial future with us.
Together with our members we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives with our core values guiding us every step of the way. Join us to invest in yourself your career and the financial world.
The role
As a Lifecycle Marketing Manager you will support one of SoFi’s largest business verticals helping to optimize existing programs and develop new ones to nurture users through the process of funding a Personal Loan. We are looking for a skilled marketing professional who can develop and execute lifecycle marketing plans and work cross-functionally across Marketing Product and other business leads to deliver against shared business OKRs. Your goal will be to deliver meaningful business outcomes through data-driven insights and relevant personalized communications and experiences.
What you’ll do:
- Lead the development and execution of lifecycle strategies to acquire new SoFi Personal Loan members.
- Collaborate with cross-functional teams including Marketing Product Data Science and Business Unit Leadership to ensure alignment of marketing efforts with product and business goals.
- Plan and launch personalized multi-channel campaigns (email push in-app SMS) to guide members through early stages of their SoFi Personal Loan journey.
- Contribute to and manage an experimentation roadmap for performance optimization analyzing campaign performance and optimizing based on key performance indicators (KPIs).
- Drive campaign automation and personalization leveraging audience and performance insights and integrating Intelligence tools to build and optimize high-performing always-on campaigns.
- Report on lifecycle channel campaign and program performance sharing insights with Marketing and Business Leadership.
- Collaborate with Data Science partners to develop reporting frameworks track marketing performance metrics and provide actionable insights and recommendations for ongoing optimizations to stakeholders.
- Direct campaign priorities with the Lifecycle Marketing Operations team.
What you’ll need:
- Bachelor’s Degree ideally in Business Finance Marketing or a technical field (or equivalent experience)
- 4 +years of direct-to-consumer lifecycle management experience including email in-app push and SMS.
- CMS experience (ideally Braze)
- An ownership mindset with a proactive approach to problem-solving and a natural curiosity to explore new possibilities.
- A proven track record of driving lifecycle marketing strategy with a focus on leading acquisition and early engagement programs that convert new members into active and high-intent users.
- Strong analytical chops with experience using various testing methodologies.
- Experience in directing creative decisions for lifecycle marketing and conducting rigorous experimentation roadmaps.
- Comfort running at a fast pace and pivoting with changing business needs
- Effective verbal and written communication skills.
- Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Nice to have:
- MBA or other advanced degrees
- Previous tech or fintech industry experience
- Experience with Tableau Amplitude and AI-led experimentation & optimization
Top Skills
What the Team is Saying
What We Do
SoFi wasn’t built to be a bank. Or a technology company. We were built for one mission: help people achieve financial independence so they can realize their ambitions. Redefining an entire industry isn’t easy work—and it’s not for the faint of heart. It takes a certain kind of team. People with diverse perspectives and expertise united by a common sense of purpose. People willing to challenge assumptions but always do the right thing. People proving that innovation and responsibility don’t have to compete but can come together to create something truly unconventional in the world. For the last eight years we’ve been charting this new path forward. We call it The SoFi Way. At SoFi we don’t just talk about culture: we live it. The SoFi Way is how we show up every day how we make decisions and how we build for our members clients and each other.
Why Work With Us
Together with our members we’re changing the way people think about and interact with personal finance. We’re a next-generation Fintech company using innovative mobile-first technology to help our members reach their goals. The industry is going through an unprecedented transformation and we’re at the forefront.
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Date Posted
04/06/2026
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