Lifecycle Marketing Manager (Hybrid)

We are interested in every qualified candidate who is eligible to work in the United States. However we are not able to sponsor visas or take over sponsorship at this time.

About the role:

Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova as a marketing leader to support our fast growing OnDeck brand.

At Enova we understand the power of effective lifecycle marketing and how it drives long-term customer relationships and business growth. We're looking for a passionate and innovative Lifecycle Marketing Manager who is eager to build and grow our Lifecycle Marketing team to enhance customer engagement and retention throughout their entire journey.

Do you obsess over testing cadence segmentation strategy and what each campaign actually contributed to revenue? So do we! Our marketing team is data-rich and directly connected to business outcomes. You'll build and deploy campaigns hands-on in Salesforce Marketing Cloud run a disciplined A/B testing program and partner closely with our MarTech team on platform capabilities while staying accountable for what gets sent to whom and whether it drives a funded loan.

The Lifecycle Marketing Manager will join our Small Business Team (OnDeck and Headway Capital) reporting to the Head of Marketing SMB and will be responsible for driving units volume and efficiency through email and SMS programs across the full customer journey. You'll manage a team so you'll be both an executor and a developer of talent. If you're passionate about owning a channel moving business metrics and building a testing culture over time this is the role for you!

Responsibilities:

• Develop the strategic direction for comprehensive consumer lifecycle strategies across email and SMS from design and implementation to ongoing maintenance and optimization driving conversion volume and efficiency from lead acquisition through renewal and win-back.
• Build and deploy campaigns and customer experiences directly in Salesforce Marketing Cloud owning hands-on execution across audience segmentation journey logic and send cadence.
• Develop and maintain an A/B testing program covering subject lines CTAs offer structure send frequency and segments with a focus on driving business results.
• Write or closely direct creative briefs and campaign copy that resonate with small business owners across industries and stages of the customer lifecycle.
• Partner with MarTech and MarOps to align on platform architecture automation capabilities and new tooling translating business needs into scalable channel executions.
• Manage lifecycle forecasting budget and performance reporting working with Analytics to connect channel activity to lending outcomes and maintain clear visibility into what the channel is producing and where to optimize.
• Develop maintain and scale customer-centric campaigns that drive awareness conversion onboarding continued engagement with OnDeck and education about our Term Loan and Line of Credit products.
• Collaborate with Product Sales Operations Customer Service Analytics and Creative teams to ensure alignment of messaging touchpoints and features across the customer and merchant journey while solving for consumer needs conversion and loyalty at scale.

Requirements:

• Bachelor's degree in Marketing Business Finance or a related field.
• 8+ years in email marketing lifecycle marketing or CRM with a track record of running high-volume programs where business results were the scoreboard.
• Backgrounds in fintech financial services e-commerce or subscription businesses are strongly preferred.
• Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable ESP (Braze Klaviyo Iterable). You don't need to be a developer but you need to be comfortable in the platform.
• A disciplined approach to A/B testing: you know what you're testing why it matters and how to build on what you learn over time.
• Strong segmentation and data analysis skills with the ability to use insights to continuously improve targeting messaging and program design.
• Strong communication and cross-functional skills including the ability to write a solid creative brief align stakeholders and push back when something doesn't serve the customer or the business.
• Self-motivated and organized with the ability to manage multiple campaigns and priorities and drive projects to completion.
• Comfortable leading teams through ambiguity: allowing you and your team to pivot seamlessly embrace change and uncover opportunities in a dynamic business environment.
• Salesforce Marketing Cloud certifications are a plus.

The budgeted annual salary range for this position is $120000 to $160000. Actual annual salary will be determined based on qualifications skills experience and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a [bonus] and [restricted stock units]. All full-time employees are eligible to participate in Company benefits described in more detail here.

What We Do

Enova International (NYSE: ENVA) is a leading online financial services company that serves small businesses and consumers who are underserved by traditional banks. For over 20 years Enova has provided approximately $70 billion in loans and financing to nearly 15 million customers by offering a suite of market-leading products powered by the company's world-class analytics machine learning algorithms and proprietary technology. You can learn more about the company and its portfolio of businesses at www.enova.com.

Why Work With Us

Our values encourage ownership and accountability and we believe the best answer wins regardless of whose answer it is. We pride ourselves on hiring smart and driven people who bring new and innovative ideas to the table. Our mentality is "Work someplace awesome." Ready to join us?

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