Manager Brand Strategy NBA 2K

We’re looking for a creative strategic and culturally tuned-in Manager of Brand Strategy to help shape the future of the NBA 2K brand. In this role you'll help the development and activation of brand strategy across key campaigns and cultural moments building a compelling brand presence while supporting cross-functional teams with insight structure and clarity.

This is a hands-on role that blends strategic thinking with operational execution. You’ll manage multiple projects guide creative development and partner across teams to ensure we’re always delivering brand work that’s sharp culturally relevant and on point. Strong communication collaboration and organizational skills are a must. 

We are looking for sharp candidates with 4+ years of experience in a marketing or a related role where you’ve brought ideas to life and connected with audiences. If you want to live at the intersection of sports style music gaming and storytelling you’ll feel right at home here.

Brand Strategy & Stewardship

• Partner with the Brand leadership to co-develop the annual brand strategy including alignment with athlete branding.
• Support the evolution and maintenance of brand positioning messaging and visual identity standards.

Campaign Leadership

• Support strategy and creative development for brand-led campaign beats
• Collaborate closely with creative production and media teams to bring campaigns to life. Manage production cycles in partnership with creative team. 

Cross-Functional Enablement

• Act as a brand consultant across go-to-market efforts overseeing adherence to toolkit and brand standard while ensuring brand consistency and impact.
• Build strong partnerships across internal teams to champion brand alignment.

Brand Operations

• Organize and manage brand tools files and assets to ensure accessibility and strategic consistency.
• Drive improvements in brand processes and documentation for long-term scale.

• 4+ years of experience in brand marketing brand strategy or a related field
• Strong track record of developing and executing integrated marketing campaigns
• Excellent storytelling creative thinking and strategic planning skills
• Exceptional communicator with the ability to present ideas confidently and collaborate across teams
• Experience managing creative workflows and working with agencies or production partners
• Highly organized and self-motivated with the ability to manage deadlines and multiple projects simultaneously
• Strong proficiency in PowerPoint (or Keynote) and Excel able to build clear compelling presentations backed by data
• Deep curiosity and cultural awareness especially at the intersection of sports gaming and storytelling
• Thrives in fast-paced environments and stays focused under pressure to deliver high-quality work
• Bachelor’s degree in marketing communications or a related field

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment.  Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $100200 - $148320 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

#LI-Hybrid

What We Do

2K is headquartered in Novato California and is a wholly owned label of Take-Two Interactive Software Inc. (NASDAQ: TTWO). Founded in 2005 2K Games is a global video game company publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms include Visual Concepts Firaxis Hangar 13 CatDaddy Cloud Chamber 31st Union and HB Studios. Our portfolio of titles is expanding due to our global strategic plan building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres including sports shooters action role-playing strategy casual and family entertainment. Our team of engineers marketers artists writers data scientists producers thinkers and doers are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K 2K PGA Battleborn BioShock Borderlands The Quarry The Darkness Mafia Sid Meier’s Civilization Marvel’s Midnight Suns WWE 2K and XCOM. At 2K we pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K we encourage you to apply!

Why Work With Us

We pride ourselves on creating an inclusive work environment which means encouraging our teams to Come as You Are and do your best work! We push ourselves creatively to do the best work of our careers. We’re direct open and you’ll probably meet some new best friends – along with their dogs – sitting nearby. In short it’s kinda awesome.

Gallery