Manager Demand Generation - RethinkCare

About Us 

At RethinkFirst we are on a mission to inspire and empower educators behavioral health and employers with solutions that address some of the biggest challenges today – employee burnout student mental health behavioral issues and the need for effective interventions. 

We are seeking a talented content writer with a passion for education and experience in EdTech Behavioral Health or Benefits Administration to help us create engaging and impactful content. 

Role Overview

We’re looking for a dynamic Demand Generation Manager to own and execute the demand generation strategy for RethinkCare’s mid-market and enterprise segments.
This is a high-ownership position for someone who thrives at the intersection of strategy and execution. You will own the RethinkCare pipeline number develop build and run the playbooks that generate it and make an impact on marketing’s contribution to bookings. You’ll operate within longer multi-stakeholder mid-market and enterprise sales cycles and know how to influence pipeline through ABM intent-driven targeting events and thought-leadership programs.
You are AI-first. You actively build agentic workflows use enrichment tools like Clay to scale personalization and look for every opportunity to automate and accelerate marketing execution. You bring a strong command of funnel math conversion rates and leading indicators even in long-cycle environments where patience and precision both matter.

• Own the marketing-sourced pipeline target for RethinkCare with direct impact on pipeline creation and marketing’s contribution to bookings.
• Develop and execute the demand generation strategy across the full mid-market and enterprise buyer journey from awareness and engagement through pipeline creation and targeting HR benefits and C-suite decision-makers.
• Build and run ABM and intent-based playbooks using 6sense to identify and engage high-fit in-market accounts at scale.
• Design and execute multi-touch campaign sequences spanning paid media email nurture webinars events and thought-leadership content to build pipeline within long complex sales cycles.
• Manage budget allocation and pacing across channels to ensure consistent pipeline flow cost efficiency and alignment with quarterly and annual revenue targets.

• Develop repeatable scalable playbooks for ABM intent-based targeting executive events third-party conferences and thought-leadership campaigns tailored to enterprise buying committees.
• Use Clay for enrichment sequencing and personalization at scale building automated workflows that keep outbound and nurture motions running efficiently.
• Partner with content and creative teams to develop campaign assets including whitepapers case studies webinar programs and executive-level content that resonate with mid-market and enterprise personas.
• Own the lead nurture strategy: design test and optimize automated sequences that accelerate progression through the funnel and re-engage stalled opportunities.

• Develop and execute partner marketing strategies to drive sign-ups adoption and deeper penetration within key RethinkCare channel partners and strategic accounts.
• Build co-marketing campaigns enablement materials and joint demand programs with partners to expand reach and accelerate pipeline through the partner channel.
• Track and report on partner engagement metrics including activation rates utilization and expansion to identify growth opportunities and optimize partner marketing investments.

• Collaborate with internal shared services like performance marketing content creative web analysis and operations to ensure campaigns are executed with quality and speed.
• Work with external agency partners (paid media SEO/AEO) as a key stakeholder providing strategic direction reviewing performance and iterating on targeting and creative.
• Partner with Sales to define and refine lead handoff criteria lead scoring and routing logic specific to the enterprise sales motion.
• Establish structured feedback loops with Sales to continuously improve lead quality targeting precision and campaign effectiveness.
• Collaborate on speed-to-lead response SLAs and ensure marketing-sourced leads are followed up on within agreed timelines.

• Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) with a strong grasp of conversion rates velocity and leading indicators across enterprise deal cycles.
• Go beyond dashboards: interpret data to surface actionable insights diagnose underperformance and build concrete action plans to close funnel gaps.
• Partner with Marketing Analytics and Operations team to ensure accurate attribution clean data and reliable reporting that supports investment decisions.
• Forecast and report on pipeline health campaign ROI and marketing’s contribution to revenue.
• Design and run data-driven experiments to improve conversion deal velocity and efficiency across the enterprise buyer journey.

• 5–8 years of progressive experience in B2B demand generation with deep expertise in mid-market and enterprise long-cycle sales environments.
• Proven track record of owning a marketing-sourced pipeline number and delivering measurable revenue impact in a SaaS company.
• Hands-on experience developing and executing ABM intent-based event and thought-leadership playbooks targeting mid-market and enterprise buying committees.
• AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude ChatGPT or similar) to accelerate marketing execution content production and decision-making.
• Proficiency with ZoomInfo/Clay for data enrichment personalization and workflow automation.
• Strong command of funnel math conversion rates deal velocity and leading indicators in environments with 6–12+ month sales cycles.
• Hands-on experience with HubSpot Salesforce ZoomInfo 6sense and Google/LinkedIn/Meta ad platforms.
• Experience working cross-functionally with shared services (content creative marketing ops) and external agency relationships for paid media and SEO/AEO.
• Experience in partner marketing building co-marketing programs driving adoption and penetration within channel partners and measuring partner engagement and activation metrics.
• Analytical rigor with the ability to go beyond reporting interpreting data to surface insights diagnose root causes and build actionable plans.
• Strong written and verbal communication skills with the ability to present campaign performance and pipeline health to leadership.

Benefits: 

• Generous health dental & vision benefits package
• Flexible paid time off   
• 11 paid company holidays
• 401k + matching
• Parental leave
• Access to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental success professional resilience and personal wellbeing

Location: Remote opportunities are available to candidates who reside in the following states: AL AZ CT FL GA HI IA IL IN KY LA MD MA MI MN MO MT NC NE NH NJ NV OH OR PA RI TN TX VA WA WI WY

Our commitment to an inclusive workplace 

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity innovation and the success of our business. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age pregnancy genetic information disability status as a protected veteran or any other protected category under applicable federal state and local laws. Accommodations are available for applicants with disabilities. 

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What We Do

Rethink aims to provide families educators and behavior healthcare providers affordable best practice treatment solutions for children with special needs. Rethink is unique in our foot-print offering clinical support best-practice tools and research-based content via technology to all market segments reaching more children with special needs than any other solution. Our platform supports curriculum planning professional development parent training and tracking of student progress. Through video and online tools we bring to life best practice teaching treatment and intervention strategies that help educators parents and clinicians personalize instruction for every child. The Rethink program is currently being used by employers the US Department of Defense Managed Care Medicaid federal state and social service agencies public school districts and families nation- and worldwide.

Why Work With Us

Together we’re a team of passionate talented and motivated people working every day to help others live healthier happier and more productive lives. Individually we’re an incredibly diverse group of people who respect each other celebrate our differences and unique talents and enjoy meeting new friends and colleagues along the way.

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