Manager DTC Merchandising

• Own and deliver revenue margin and inventory targets for your category within the DTC channel

• Identify risks and opportunities early and take decisive action to course-correct

• Lead weekly business reviews focused on actions and decisions not reporting

• Define and evolve a role-based assortment strategy (traffic drivers margin drivers innovation exit)

• Evaluate SKU productivity and make clear recommendations on what to scale fix or remove

• Partner cross-functionally (Product Supply Chain Marketing) to shape line plans grounded in consumer demand and commercial opportunity

• Own demand forecasts informed by performance trends market signals and commercial judgment

• Partner with Supply Chain and Planning to optimize inventory flow availability and risk mitigation

• Balance growth with inventory health managing weeks of supply turns and stock risk

• Develop and execute promotional and pricing strategies aligned to revenue and margin goals

• Evaluate promotional effectiveness understanding revenue vs. margin trade-offs

• Lead a test-and-learn approach to continuously improve promotional ROI

• Own the end-to-end on-site merchandising strategy to drive conversion AOV and revenue

• Prioritize product visibility and placement based on performance inventory position and commercial priorities

• Optimize category navigation product storytelling and bundling to enhance the digital shelf experience

• Translate data into clear actions and commercial decisions

• Leverage insights across sales conversion traffic and customer behavior to inform strategy

• Build and communicate a strong point of view on performance and what needs to happen next

• Operates as an owner of a business not just a function

• Makes fast clear decisions with imperfect information

• Balances data customer insight and commercial instinct

• Comfortable making trade-offs across revenue margin and inventory

• Proactively identifies issues and acts with urgency

• Communicates with clarity and conviction focused on actions and outcomes

• 5-8+ years of experience in merchandising DTC/eCommerce buying or category management

• Strong commercial and financial acumen including margin forecasting and inventory management

• Experience owning or influencing assortment pricing and promotional strategy

• Highly analytical with the ability to turn data into clear actionable insights

• Experience in eCommerce or omnichannel retail environments

• Direct experience with DTC site merchandising and digital shelf optimization

• Background in consumer products or hard goods

• Experience operating in a test-and-learn or experimentation-driven environment

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What We Do

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 4000 associates the company’s products are sold at key retailers online and offline and through distributors around the world.

Why Work With Us

Whether your passion is engineering designing marketing or developing at SharkNinja you’ll find we’re all about people. We work together to create world-class products that delight our consumers. Building an admired consumer products problem solving engine is hard; we do it better than others by operating differently.

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